©2008 George H. Ross; (P)2009 Audible, Inc.
"A book full of good tips!"
The author of this book is best known for his role as advisor to Donald Trump on the apprentice, however, he has be a key player in negotiating real estate contracts in New York for Donald Trump and Sol Goldman among others. His book is well written and full of tips and tactics for negotiating in any situation.
Ross goes through a myriad of information such as building trust, uncovering weakness and valuable information, being a salesman and painting a picture, using delays and deadlines to your advantage, becoming an expert on your topic, planning multiple solutions before negotiations, keeping a deal journal, dealing with difficult people, do's and don'ts of negotiations nad much much more.
The stories which Ross uses to illustrates his points are colourful and interesting. Some of which are morally questionable on the surface but continue listening and his reasons for detailing them become clear. His background in negotiation and his 50 years of experience give Ross a unique insight into a complicated area which he uniquely explains.
I would suggest anyone who is in business to listen to this book. Whether your negotiations are big or small, this book will certainly save you what you spend on the book and much much more!
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Even if you like or dislike Trump this is an interesting listen about conducting business in general and some good stories from the real estate scene in New York.
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