©2009 Hay House, Inc.; (P)2009 Hay House, Inc.
"The "Memes Explain Everything" Meme."
Authors work hard and I am inclined to be on their side, until they start in, quite gratuitously, with their libertarian interpretations of the U.S. Constitution, a meme out of context here, and hardly the only one. So yes, this is a biased review. First, if you have never (or barely) heard of memes you may find the book enlightening. Especially if you are in marketing and want the latest "theory of everything." The author does a good job of recapping evolution, viral replication, and cultural replication. Nicely summarized. After that, well... anything goes. It used to be that "theories of everything" were promulgated by people like Kant or Marx who had actually read everything. Today they are launched with little footing in history, philosophy, or sociology. Almost no attention is given here to the problematic ontology or definition of memes. How big or small a strand of information makes a meme? What causal mechanisms can be attributed to memes? With no definition "meme" can be applied to anything. And is. Including a rehash of such "psychology for salesmen" topics as operant conditioning and subliminal advertising. (By such a broad definition we might hypothesize that the nice feeling of splashing into water is the "meme" by which swimming pools use humans to reproduce themselves.) Take out the word "meme" and stick in "reflex" and little changes. But I sense myself getting cranky. It has long been my fear that under modern capitalism advances in cognitive science, genetics, and sociobiology will all develop as branches of market research in the hands of the Hayek Youth Movement, and this book seems to confirm that dread. Even so, if you want a brief, light overview of what is, in fact, something of a paradigm shift, this is reasonably well written and well read. I was not the right "host."
While I have to admit that it sounds a little like a sermon, the concept is easy to grasp and not dry at all. This is an good lesson in critical thinking for people who dont want to fall for dumb ideas.
"How true, enlightening. Memes run mind, world."
Memes run the world.
Realization, discovery. Detail and conviction are heard.
Both, laugh and cry.
Awareness, shock, how gullible we are. All aspects of our world are influenced by these viruses. Great for anyone in the marketing field. Gives you a new feeling that you can avoid these, squash the meme already running in your mind. Excellent.
I just finished the book, so should have a lack of space and distance to know what effect it will have on my future behavior, fortunately however, I remote viewed myself helping many children out of clouds of memes and idioms, so looks promising.
"Interesting ideas coupled with incredible lapses into fuzzy headed thinking"
The concepts are great. Very citing. Very useful. Then their are the conclusions that indicate that maybe the author doesn't really get his own thesis There's a section purse ting what sounds like a Libertarian point of view which demonstrates al, the ways to manipulate
"No Scientific Content"
This book has no scientific content. It only repeats the title over and over again. It also seams it is directed to 7-year-old children.
"Many new prospectively!"
You can gain a lot from this book in terms of business and marketing or consciousness and zen or pure conspiracy theory perspective!
"Waste of time"
Listen to the book two times to see if I was missing something
All he does is spin on words.
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