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The Thank You Economy cover art

The Thank You Economy

By: Gary Vaynerchuk
Narrated by: Gary Vaynerchuk
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Summary

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .

If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.

©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers

What listeners say about The Thank You Economy

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  • Overall
    5 out of 5 stars

Grasping the not so-obvious

I loved this book. Most social media books give a hum-drum of social media history and tell you much of the same things that everyone else tells you. There's some differentiation, but after reading Gary's book, I think they really miss the point.

Gary Vaynerchuk seems to have a real grasp on the real trend of what's happening in the social media revolution. The best advice I've ever received is regarding change is to ignore the technology and understand the fundamental human need that's being met. Gary does this. Social media is a way for us to engage and not just find another media to spam people with our messaging and advertising, and that's the heart of the message of this book - as I understand it.

People aren't stupid, and they don't care what you say about yourself; they want proof that what's on the label is real. No amount of hype will do this. Engagement and content will. True service, not lip service. Social media gives us the platform to value people as people, to let people see what we're really all about, and to spread the word about it.

But Gary goes further and gives you strong examples of how to combine social media with other means to create strategies that have true impact on those you're trying to reach and on what you want to accomplish. While the book doesn't have the step-by-step methodology that some want; if it did, we'd lose the essence of substance and transparency that is the heart of what social media is all about.

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5 people found this helpful

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As relevant in 2016 as when it was written

Just finished this and as a massive fan of #garyvee I thoroughly enjoyed it - my main concern was how relevant something written on 2011 would be - but it is still super relevant as so many companies have still failed to view and adopt digital media in the correct way - even in 2016 - get this - listen to it and change how you do business forever - implementation is everything

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2 people found this helpful

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    3 out of 5 stars

Essential but somewhat basic.

I follow a lot of Gary's work and believe in a lot of his principles. This book does, however, include a lot of things people now already know.

Gary notes at the very end of this book that "this book will self destruct in 4 years", since business now understands and utilises the concept.

If you are new to the premise of the thank you economy, or want to have why it is essential in today's economy reinforced, then this book is great and worth the read. If not, maybe try something else.

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Gary is such a natural and real guy

Authentic, natural and helpful. Thank you Ga
ry! I have learned a learned a lot
about the book

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Thank You

literally as powerful today as when Gary vee first released this. Amazing and so much relevance during these times

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    5 out of 5 stars

Great Book

I love how pumped Gary. Vaynerchuk is narrating this. Makes it fun and easy to listen to!

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Insightful and unique!

By far the best author when it comes to audio books. Love how Gary goes off script to go deep into a topic & example. There is so much of value in this even if some of the concepts have changed. There is still value !

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    5 out of 5 stars

Still very relevant

although the book is soon to be 10 years not much have changed in the real world. social media is just getting more and more important. The only think that need an update is to replace Tumblr with Instagram / Pinterest.

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moved

As i continue reeding these books again and again i start driving my startup in the right direction and exploring for more future possibilities. thank you gary ve, i recommend this book to anyone who doesnt know why is his business failing yet they are doing "all" they should be!

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  • Overall
    5 out of 5 stars
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Gary is the man

The dude knows his shit. can't wait to crush it in the real world. social media is the future.

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