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Summary of Invisible Influence: The Hidden Forces That Shape Behavior by Jonah Berger Audiobook

Summary of Invisible Influence: The Hidden Forces That Shape Behavior by Jonah Berger

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Publisher's Summary

This is a book summary on Invisible Influence: The Hidden Forces that Shape Behavior.

The New York Times best-selling author of Contagious explores the subtle, secret influences that affect the decisions we make - from what we buy, to the careers we choose, to what we eat - in this fascinating and groundbreaking work.

If you're like most people, you think that your choices and behaviors are driven by your individual, personal tastes, and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.

Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions: our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same in both cases).

But social influence doesn't just lead us to do the same things as others. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom.

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    Terence Lloyd Scotland 19/08/2016
    Terence Lloyd Scotland 19/08/2016 Member Since 2016
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    "one credit audible RIP-OFF. Not happy."

    I am a new customer and I spent my One credit on this for the months and I'm not happy whatsoever. this is like a minute break down of the book and I was expecting more than this especially when using One credit. invisible influence don't you mean invisible book

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