Politics, manners, humor, sexuality, wealth, even our definitions of success are periodically renegotiated based on the new values society chooses to use as a lens to judge what is acceptable.
Are these new values randomly chosen or is there a pattern? Pendulum chronicles the stuttering history of western society; that endless back-and-forth swing between one excess and another, always reminded of what we left behind.
There is a pattern and it is forty years: 2003 was a fulcrum year, as was 1963, its opposite.
Pendulum explains where we have been as a society, how we got here, and where we are headed. If you would benefit from a peek into the future, you would do well to listen to this book.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2012 Roy H. Williams & Michael R. Drew (P)2012 Tantor
"Pendulum offers fascinating insights into the surprises and revelations of shifting social trends throughout history. Roy H. Williams and Michael Drew answer the age-old question: What makes us tick?" (Harvey Mackay, author of Swim with the Sharks without Being Eaten Alive)
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I heard about this book on Glenn Beck's show and he had the authors on for an interview. It is fascinating to see the cycles a society goes through and maybe some warning signs will appear to make the extremes not so extreme.
I highly recommend this book
"A great book to understand the nature of marketing"
I liked the book very much. It clearly lays out how there is a cycle to marketing and how companies need to see this coming to adapt to the market changes.
"Interesting and worrysom predictions"
The historical trends highlighted and potential outcomes predicted left me concerned for the future. However, I also received several ideas about shaping, mitigating, and benefiting from the ebb and flow of social trends from "me" to "we".
Anyone with a bit of love for history and a bit of apprehension about what the future holds will find this book riviting.
Excellent listen, i highly recommend it. Very well performed. Concise and to the point. Get this book.
"What great insights"
Worth the read, thinking outside the box on this one. Great new social understanding why history repeats itself
Struggled to finish it. Probably would have selected something else. 5 words to complete this review.
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