People have always been fascinated by how the mind works. Thousands of times each day, we are presented with choices that require decisions: from what to wear each day to where to live. Over millennia philosophers, theologians, and mathematicians have all weighed in on how we make decisions, and in recent centuries economists, psychologists, and sociologists have joined this investigation. Some of these past theories are essentially aspirational, describing decision making as it should be, not as it often is.
This course provides a different view. In How You Decide: The Science of Human Decision Making, Professor Ryan Hamilton, associate professor of marketing at Emory University's Goizueta Business School, uses research revealed via the scientific method to understand and explain human decision making. While his easygoing manner and anecdotes about surprising and bizarre choices will keep you enthralled, Professor Hamilton also shares what decision science has revealed through empirically tested theories that make falsifiable predictions and lead to testable hypotheses. Based on the outcomes of his own published experiments and those of his colleagues, Dr. Hamilton presents information that allows you to better understand the choices you face every day, the tools you can use to make the best decisions for your personal goals, and how to most effectively influence the decisions of others.
Throughout this course, you'll examine complex and seemingly simple decisions and see the factors that play into both. You'll understand the pitfalls of routines that have become such a part of life that they obscure the decision making process and learn how the memory of a song or joke heard years ago can have an effect on a decision being made today.
Dr. Hamilton emphasizes the complex nature of human beings and the many environmental, physical, and emotional aspects of life that can impact any specific decision at any given moment.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2016 The Teaching Company, LLC (P)2016 The Great Courses
Interesting, revealing, educational
I was concerned that this might be too marketing focused. It was not. It was a good in-depth coverage of a fascinating topic
He is a very good narrator ... kept things interesting and moving along
No ... 20 odd lectures ... you could never take all that in. I might actually listen to it again in a few months
"Compelling and instructive"
This course walks you through the theories and knowledge regarding how the human brain approaches decision making. Learning the concepts made me think about my own behavior and I now understand better the way I (and the people around me) work. It doesn't give you all the answers, but it's a great way to start. The performance is warm and the concepts are clearly explained, even for people who have no knowledge of the topic.
"An enjoyable journey into the workings of the decision making process."
By presenting the content in an easy to follow manner, prof Hamilton makes this a must-listen for anyone who seeks to learn more about human decision making.
"Loved the entire course."
The content was very good and the instructor's style made it easy the listen to and relate to.
great feedback. I'll use this information in.my sales as well as in my life!! thank you.
"Very applicable and entertaining"
Excellent coverage of the topic with examples from the wild. Will definitely change my marketing tactics.
"A solid listen about decision making process"
I will definitely come back to this book, The author crunched a lot of data and research and put it in to simple words for a normal person to understand. The book is based largely on research and the hard data is chewed up and provided in easy to listen bites.
Not sure i can compare it to another book , but this book is a solid one. I could however compare it to sitting in a classroom of an interesting subject lead by an amazing professor. for a semester.
Really solid, fact, research based approach, no popular psychology crap.
Definitely no , the nature of this book and the fact that it contains a lot of info and t hat info takes time to digest.
I would absolutely recommend this to anyone.
You don't need to have taken a course in decision making to know that this course is the perfect decision!
"Ryan Hamilton Makes This A Good Decision"
Ryan Hamilton. Great delivery. Passionate about material and entertaining subtle sense of humor.
Adds a lot of color with some subtle sarcasm and humor.
Enjoyed it from start to finish.
I will buy anything else narrated by Ryan Hamilton.
"Behavioral Economics Friendly"
If you like books on behavioral economics this is a great distillation of the topic.
" Immediately useful"
This book directly and immediately effects my day actions and decisions with respect to choosing my brand management strategies
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