Yale psychologist Paul Bloom presents a striking new vision of the pleasures of everyday life. The thought of sex with a virgin is intensely arousing for many men. The average American spends over four hours a day watching television. Abstract art can sell for millions of dollars. Young children enjoy playing with imaginary friends and can be comforted by security blankets. People slow their cars to look at gory accidents and go to movies that make them cry.
In this fascinating and witty account, Paul Bloom examines the science behind these curious desires, attractions, and tastes, covering everything from the animal instincts of sex and food to the uniquely human taste for art, music, and stories. Drawing on insights from child development, philosophy, neuroscience, and behavioural economics, How Pleasure Works shows how certain universal habits of the human mind explain what we like and why we like it.
©2010 Paul Bloom (P)2010 Audible Inc
Judith Corstjens Author of: Xtensity, Why 5% of Dieters Succeed; Storewars: The Battle for Mindspace and Shelfspace; Strategic Advertising
Explains so many everyday 'true' observations, and ties them into a logical structure through the concept of 'essentialism'. So many ideas about why we value certain things, how we spend our time, what motivates and incentivises humans, that this book will become part of the permanent furniture of my mind long after I've forgotten the name Paul Bloom.
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