How Emotions Work: In Humans and Computers is a no-nonsense explanation of what causes over 50 specific emotions within the mind of a human individual, and how that model of emotions can be utilized to identify, track, and predict emotions in Web users (emotions being the largest influencer of buying decisions globally), and also how emotions can be programmed for simulated computer consciousness.
Based on a new Unified Theory of Emotion, this book reveals how all human emotions can be modeled and understood from a daily life perspective, and also from a logical computing perspective. Both technology fans and non-technology fans alike love this plainly written book, packed with real-life examples of how this new model of emotional understanding is accurate in explaining our everyday human emotions. In addition, the tech fans enjoy how this book opens the door to amazing possibilities for our collective future, and how it lays out how to computer model artificial emotions programming.
©2013 Sean Webb (P)2013 Sean Webb
Judith Corstjens Author of: Xtensity, Why 5% of Dieters Succeed; Storewars: The Battle for Mindspace and Shelfspace; Strategic Advertising
Sean Webb is a real outlier as a person, and he does not dumb down or move towards the mainstream reader. This means that he assumes the 'well informed reader' will know what 'passing a Turing test with zero variance' will mean - i.e. a computer that can always kid a human (aka 'an organic processor' in Mr Webb's world) that the computer is a human. The theme of this book is how you might model the emotions of a web user or, conversely, program a computer so that it displayed convincingly humanoid emotions. While the core audience for the book is thus programmers of AI, or web designers looking for an edge, it is thought provoking for a general reader interested in the human condition and consciousness.
I couldn't help feeling very warmly towards Mr Webb (who eloquently reads his own book), but I'm a bit afraid he might have been modelling my reader reactions and manipulating me to like him. When he says 'for audio listeners, I'm going to describe the next 16 diagrams, but hang on in there through the confusion and the examples at the end will make it clear.' I feel genuinely touched by his consideration. He understood my frustration, cared and reached out to me. Did he do it because he really likes me, or because he finds it in his own self interest to anticipate readers being turned off? Is there an ethical difference?
Learning about people and what makes us tick and a rip snorting yarn are my favourite reads.
This book is a must read for anyone who deals with people either directly or over the ether. Sean Webb has crafted such an elegantly simple, beautiful model that you can apply in web design, in sales, in management, in your family life, and failing to take the lessons he teaches about how emotions work would be a serious oversight whether in improving your experience of life or growing your sales online and offline.
Looking forward to learning more about your research Sean. Great job. Thank you for producing such an excellent book.
The fomula: EP^RP=EP is so unbelievably elegant it has to be right! And real world evidence suggests it is bang on the money.
"Highly recommanded, must be read with passion!"
Not only i would read it again, i did it. There is so much to learn and understand about emotions. I would recommand to read this as often as possible. This book work!It change the way that i communicate with other. Please go to the podcast too. Do this for yourself. The author his a passionate, good story teller, gives ton's of examples.
So far, this book is not comparable!!!!
There are so many!
Too many Bears... In this book. :)
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