Most of us recognize that climate change is real, and yet we do nothing to stop it. What is this psychological mechanism that allows us to know something is true but act as if it is not? George Marshall's search for the answers brings him face to face with Nobel Prize-winning psychologists and the activists of the Texas Tea Party; the world's leading climate scientists and the people who denounce them; liberal environmentalists and conservative evangelicals. What he discovered is that our values, assumptions, and prejudices can take on lives of their own, gaining authority as they are shared, dividing people in their wake.
With engaging stories and drawing on years of his own research, Marshall argues that the answers do not lie in the things that make us different and drive us apart, but rather in what we all share: how our human brains are wired - our evolutionary origins, our perceptions of threats, our cognitive blind spots, our love of storytelling, our fear of death, and our deepest instincts to defend our family and tribe. Once we understand what excites, threatens, and motivates us, we can rethink and reimagine climate change, for it is not an impossible problem. Rather, it is one we can halt if we can make it our common purpose and common ground. Silence and inaction are the most persuasive of narratives, so we need to change the story. In the end, Don't Even Think About It is both about climate change and about the qualities that make us human and how we can grow as we deal with the greatest challenge we have ever faced.
©2014 George Marshall (P)2014 Audible Inc.
The narration is brilliantly smooth, and the content is wholly intriguing and thought-provoking. I would highly recommend this to anyone, especially if you like psychology, climate science, and fresh ideas
Useful challenge to the way I previously thought about how to approach the climate change discussion.
"Extremely creative and thought-provoking"
This is not your typical book about climate change. It is about how our psychological, cognitive and social nature as human beings deals and can deal with a phenomenon such as climate change. A very useful complement to Naomi Klein's This changes everything. The narration is intelligent and engaging.
I've been following this area of thinking for a while and not till now have I come across such an insightful perspective that looks at this issue from angles and gets at the nub of it. Well done and I hope those in policy get exposed to it.
"Book makes a difference!"
Since 1994, I have experienced "Why the heck are we not jumping up and down with our pants on fire about climate change at this exact moment of now." This book explains why in that as biological human animals, we are hard wired to eat now, be comfortable now, and only worry about catastrophe that may or may not happen in 10 years. With this new awareness that I am an animal, I am reducing my carbon footprint at a faster rate. This was only one facet of greatness of the book. Totally great book.
"Amazing insights into communication and survival"
Marshall does a stellar job of illustrating the difficulty of effectively communicating the criticality of global warming. He gets into all the inappropriate and ineffective framings, policies, and contrary forces at work to deride and derail effective action.
The psychologies of denial and avoidance are thoroughly discussed as well as the difficulty in addressing this mega complex problem. I found myself constantly challenged and scratching my head but by the end realized why we've failed to date and the importance of framing the issues farm better if we're to survive.
This is a great book. I spend my life communicating about these issues and more better understand that framing is everything and we've been out gunned by the dirty energy companies at every turn... But this can... NO! This Needs to be corrected immediately if we're to jabbering a livable place to live going forward.
Anyone active or interested in climate, the future, how to create a better world should listen/read this book... Ultimately we want to bring people together in a tsunami of change... This will help get us there.
Really important book. I had some trouble getting used to the reader's accent, but the performance is well done and the content very helpful.
I had been thinking for a while that how we were communicating was the problem with getting people on board with Climate Change. Now I understand why.
"Read it if you care about your planet."
This book transformed my understanding of the climate change movement and given me the first real glimpse of what I can do.
"Marshall channels his frustration productively"
This is the most important book on global change to come along in a good while.
excellent source for anyone who wants to understand why climate change can be such a difficult subject to convince people of and how to discuss controversial subjects
"Best book for winning support for climate action"
We need to change the language we use to talk about climate change to broaden to coalition of people willing to take action to reduce green house gas emissions.
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