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A World Gone Social Audiobook

A World Gone Social: How Companies Must Adapt to Survive

Regular Price:£17.49
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Publisher's Summary

Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome...to the Social Age.

What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive - and thrive - in a business climate in which customers hold all the cards... jobseekers have the power to easily find out what working at your company isreally like...and expertise has become more democratic than ever as employees collaborate with each other, as well as with vendors, customers, and even competitors.

You'll discover what the "Death of Large" and "Flat: The New Black" mean for you and your organization, how to build a socially enabled team that puts the customer experience first, and what it means to create an "OPEN" network of partners, collaborators, and brand champions. Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie &;amp Fitch, Southwest Airlines, and more, the book reveals how to avoid the dangers of insincerity as well as what it takes to become a "Blue Unicorn" - the social leader. Finally, you'll learn how to objectively assess the fitness of your company's current culture and social presence.

In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. A World Gone Social gives you the keys to avoid this fate - and lead your organization into this exciting business climate.

©2014 Ted Coine, Mark Babbitt (P)2014 Gildan Media LLC

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    mp 01/09/2015
    mp 01/09/2015 Member Since 2015

    Fanatically passionate about self-improvement and never ending self- education

    HELPFUL VOTES
    17
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    "A phenomenal book"

    I have enjoyed and learnt every single information. Very specific and effective way how to explain the role and importance of going social. . A tremendous effort from authors. An excellent job. Highly recommend to anyone.

    0 of 0 people found this review helpful
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  • bsmith15
    20/06/15
    Overall
    Performance
    Story
    "Disappointing - Does Audible give refunds?"
    Would you try another book from Ted Coine and Mark Babbitt and/or Sean Pratt?

    While Sean does a great job or narration, all of the insults and self promotion from the authors makes this a stay away for anyone with some business years on them trying to learn new ideas. Constant reference to business leaders as "Dinosaurs" and other references was a complete turn off. Look elsewhere if you want useful information. Seems the authors intended audience were those that would elevate their own social status. please stay away, waste of credits.


    Would you be willing to try another book from Ted Coine and Mark Babbitt ? Why or why not?

    No.


    What about Sean Pratt’s performance did you like?

    Steady delivery, great emphisis and overall the only thing positive about this book.


    0 of 0 people found this review helpful

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