The number one New York Times best seller In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world.
We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the 'bliss point' of sugary drinks. He unearths marketing campaigns designed - in a technique adapted from the tobacco industry - to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health.
Are you ready for the truth about what's in your shopping basket?
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2013 Michael Moss (P)2014 Random House Audiobooks
Informative. Entertaining. Enlightening.
This is a really well researched look into how our eating habits have changed, and how they have been influenced by the big food companies. Even though it focuses on American products, and the American food giants (I'm from the UK), I still found it extremely interesting.
I wasn't sure how a book like this would be to listen to, rather than read, as previously I've only listened to fiction, but I was pleasantly surprised. I sometimes struggle to listen to American narrators that have very strong accents, but thankfully this was not the case. Scott Brick's narration was brilliant, and a pleasure to listen to. I will definitely be looking at other titles he has narrated.
I only listen to audio books whilst driving (mainly to and from work), so I have never listened to one all in one sitting. However, it did make me not care about being sat in traffic on my way home, as I enjoyed listening to it so much.
I found this book very interesting, and I think the narration was a big part of that. It was very easy to listen to, and I would definitely recommend it to everyone.
"informative read about food company"
Good informative read about the major corporation of the world in this simple, eBook version !
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