Successful ecommerce businesses follow a pattern: the eCommerce MasterPlan. This book identifies the seven ecommerce business structures used by successful ecommerce businesses. These structures influence everything else in your ecommerce business.
Understanding the ecommerce business structure is just part of the first step in creating your eCommerce MasterPlan. The other two steps are: the foundations of your ecommerce business (the website, the money, and the products) and the marketing plan (how to create it, launch it, and improve it). These three steps, outlined in this book, are already being used by businesses to accelerate their growth and avoid failure.
The author, Chloe Thomas, has been running the marketing and websites of ecommerce businesses since 2004. Initially working in-house, she now acts as a coach, educator, and speaker.
eCommerce MasterPlan is built on Chloe's years of experience across many ecommerce sectors and different types of businesses. Whether you already have an ecommerce business and want to improve performance, or you are interested in starting one, this book will help you achieve your goals faster and help you waste less time, effort, and money.
©2015 Kernu Ltd, eCommerce MasterPlan (P)2015 Kernu Ltd, eCommerce MasterPlan
After reading many books mostly written for the American market this was a breath of fresh air. Very informative, practical and easy to understand. I rate this amongst the top books on the subject and would advise those starting up an online business to read this book and the others in the series first. I would have saved myself a lot of time, money and misery had I found this book in the first place. Being British I found it more suitable for me but that is not to say that other markets would not find it as valuable as the internet is universal so whatever your country I would advise you to purchase this book to give yourself a head start. 10 out of 10!
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