©2007 Peter Jones; (P)2007 Hodder and Stoughton Audiobooks
If you are after a similar book to Duncan Bannatyne's autobiography, this isn't the book for you. It reads more like an open university lecture on how to start a business. If you are starting a business this may be the book for you. If you are after an interesting read, then it probably isn't
Worth listening to as it gives very good advice on setting up a business. A lot of it could be construed as being obvious for the seasoned professional but I think its probably going to offer at least one or two nuggets of wisdom for most people.
Compared to the books by his fellow dragons and Branson for that matter this is a poor showing.
There is a lot of repetition and I'm far from sure that Peter has the right voice for an audiobook. I found it very hard to give this book my full attention and my mind wandered a lot while listening to it.
This book is just big list of bullet points on starting a business. No explanation
Lacks a personal insight , just Robotic instructions. Come up with good ideas Do market research, next evaluate who your customers really are.....
Peter Jones passion for his subject and his desire to help the listener in their entrepreneurial journey comes across even more strongly in the audio book. Shame the audio book is only a very small portion of the printed version.
All of it. Peter Jones' mix of sense of humour and tycoon success
Motivating, inspiring. It is fantastic to hear the author speaking of his own business experiences. I've saved this audio book to listen to regularly as a motivational aid.
What Peter has done is to pull together a list of all the best practices which make up a entrepreneur / tycoon.
I was hoping to get a bit more about what he did specifically to get from where he was to where he is now which he rarely touches. Having read and heard a lot of other business / personal development book I did not find the content of this audio book anything special and therefore would not recommend it.
It is very different to the other biographies from other business leaders. A bit comical on the presentation of the audiobook if you are looking for a serious business listen!
It is more promoting his tv career than a biography. Some useful advice but not more than you can get elsewhere. Do not expect a narrative of his career.
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