Your own business: Take the leap, make it happen, and make it succeed! Learn....
This book reveals 53 bite-size, easy-to-use techniques for choosing, planning, launching, and growing your winning business. You'll learn how to: generate and test business ideas, and pick the one that's best for you... select the right entry strategy... name and locate your business... raise capital... build your team and get expert advice... protect your business secrets and intellectual property... effectively brand your business and market its offerings... handle pricing, distribution, and sales... manage your finances to specific objectives... prepare for growth... and even maintain your work/life balance as an entrepreneur.
This isn't "someone's opinion" - it's a definitive, evidence-based guide to building your own successful enterprise, a set of bedrock principles you can rely on whoever you are, wherever you are, and whatever business you choose to launch.
©2008 Pearson Education, Inc. publishing as FT Press (P)2011 Pearson Education, Inc. publishing as FT Press
"This is one of the best entrepreneurship books I've read.... I wish I had this book when I first started out." (Ryan O'Donnell, Cofounder and CEO, BullEx Digital Safety)
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"Not an interesting book"
I guess I'm not too excited about a book that appears to be common sense. I always dream of starting a business, and was hoping some books would help spark an idea. This book is more like the steps taken to get a business up and going, and not what it takes to start a business. SO most will find this a great book if they already have an idea and the drive, I just don't have that yet.
It was just Dry!
Not really sure, it just lost my interests in the beginning. I think the book kept playing and I just went dreaming off into other thoughts instead of listening.
Not sure, I just didn't pay attention to the book after I started. Sorry I have to give a bad review, but it cost me a credit, and just didn't match what I was looking for.
This book could be great for you, I gave it low scores, because it just didn't strike an interests in me at the beginning.
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