Best-selling author Jeffrey Fox literally wrote the book on How to Become a CEO, and radio talk show host Robert Reiss has interviewed several of the world's top CEOs. In The Transformative CEO, they have boiled down the characteristics it takes to become a transformational CEO-the kind that takes problems and transforms them into opportunities for growth and profit. With research based on first-hand interviews with superstar CEOs, The Transformative CEO provides valuable strategies that any manager, business owner, or executive can use.
©2012 Jeffrey J. Fox, Robert Reiss (P)2012 Brilliance Audio, Inc.
"If you like rehashed platitudes...."
I was astonished; this book offered very little in the way of useful insights. Basically, it looks like the authors sent each CEO a questionaire, the PR dept filled out the form, included their marketing materials from the website, sent it back and the authors organized the book into short, snappy chapters intended to proffer transformational insights.
As you can tell, I do not recommend this book, UNLESS you have never read a business book and this is the first one, then you might like it. I recommend Good to Great, Execution, The Innovator's Dilemma, Built to Last or Seven Habits of Highly Effective People instead.
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