"Never started a company before? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Thank God! You've got a shot at making this work."
So says Mike Michalowicz, author of The Toilet Paper Entrepreneur, a business book that is so uniquely useful, so raw and entertaining, it reads like the brainchild of Steve Jobs and Chris Rock.
The founder of three multimillion-dollar companies, including Obsidian Launch, a company that partners with first-time entrepreneurs to grow their concepts into industry leaders, Mike Michalowicz knows what it really takes to spin your great idea into pure gold.
Whether you're just starting out or have been at this for years, Mike's "get real" approach to business is a much-needed, swift kick in the pants. In this book, you'll discover:
©2008 Mike Michalowicz (P)2013 Mike Michalowicz
This is the second book of the author's I've read, the first being 'profit first'. This is an excellent accompaniment to the first and expands on the author's extensive experience and knowledge.
Another 'the secret to success is selling the secret to success' book unfortunately.
Just taking massively successful Business People and calling them toilet paper entrepreneurs doesn't make them to toilet paper entrepreneurs.
This book was boring and uninspiring. Show us how you made your millions outside of selling books on just that.
no frills approach, a simple map to get you up and running or to help trim the fat of waste and to show you that you can go with what you have find what you stand for and just go
"brilliantly unorthodox. intelligently uncouth."
Chock-full of useful information, while being not in the least bit dry.
play-by-play narration of a public restroom 3-sheets dilemma.
energy, enthusiasm, and clearly in the author's voice because he self-narrated :-P
I laughed early, I laughed often, and I laughed hard.
TPE is the "how to start a lean business" book. The Pumpkin Plan (also by Mike Michalowicz and also on Audible) is the "how to grow beyond your plateau" book. Both are irreverent and full of great ideas.
"I am a TPE"
Ironically, I read this book last of all 3 of Mike's books. Still loved it. I am have had a company for almost 2 years and though much of the book still applies to me, I only wish I read it 2 years ago. I love that Mike brings it as he is, like it or not!
Mike! As a young business owner I felt the chill in my spine and fire in my stomach when Mike mentioned he started at 24 years old; I am 24 now.
Having read all 3 of Mike's books I can honestly say they speak for themselves. Even if you don't like the accents and cheesy humor, you will eventually! If I ever have the pleasure of meeting Mike Michalowicz someday I only hope to buy him a beer! Cheers, Mike!
great look on things. great analogy. fun to listen to. very entertaining. recommended for any stage business owner
"Great listen. "
Mike is a great motivator with some great advice. It's worth the listen if your struggling to get your butt off the couch and continue/start your business.
"Informative & entertaining!"
Mike's teaching style is informative, action packed and entertaining. He's a bit crass at times (just in case you didn't pick up on that in his other work) but it's not offensive.
I had several "aha" moments of where I've gone off course in my own start-up. Now I'm looking forward to course-correcting and seeing growth in my biz due to Mike's advice.
"Just what this 60 year old needed to renegade."
I had almost checked out on my 32 year old business.......nearly lost the passion. Listening fired me up.
I'm telling everyone it's important they stop what they are doing and listen to the entire book NOW!
"Great for an Intro"
Yes, if your starting out, it is a good start to open your eyes.
Again, great for beginners looking for a start into something, once you have much of the experience I feel you are too far past to apply a lot of his talks.
"Got much more than expected"
I actually read or rather listened to the pumpkin plan before this and was expecting that this might be too basic, or just something I would have heard before. Since, this is the prequel.
And, I was wrong! This can help you get your mindset change, for wannabes entrepreneur, but provided a great action plan for me, and anyone who has started a business.
Great Book! More Mikes to come for me!
"Best business book!"
Excellent. Mind opening. Inspiring. Everything is easily understood. This is must read book. Loved it!
"The brilliance is in the simplicity"
I highly recommend the book, especially the audio book as you pick up on Mike's great personality. He sure is fun to listen to!
I have become a fast fan of Mike's work. He is a no-nonsense man with practical action steps for the business owner. You'll love the simplicity of his 3 sheets that replace a business plan! There is so much practical advice.
Mike is great to listen to and I must admit, I had to go back several times to take down notes.
Check your excuses at the door and get ready for a great adventure!
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