How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium - twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics?
They told brilliant stories.
Whether your goal is to sell, educate, fund-raise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times.
Stories inspire; they persuade; they galvanize movements and actuate global change. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret teaches you how to craft your most powerful delivery ever.
In his hugely attended Talk Like TED events, best-selling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling a powerful story. Read aloud by the author, The Storyteller's Secret unlocks the answer in 50 lessons from visionary leaders - each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionise the way people think and spur them to chase their dreams. Isn't it time you shared yours?
©2016 Macmillan Audio (P)2016 Pan Macmillan Publishers Ltd.
What I most like about this book is that each chapter explores how a great leader, speaker and inovator has used story to achieve success. It's not just about use of story in speeches, though there is plenty of that, the book explores the critical I'm prance of story in sales, marketing, leadership and entrepreneurship. no matter how good you are at storytelling there is something to learn here. I will certainly be reading/listening to it again.
A must for anyone involved in public speaking! Great to hear all the stories of success people and their personal struggle. Will listen to it all over again...
I was looking forward to this book, the reviews seemed positive. After listening to 2 hours, I couldn't help but notice how repetitive and over drawn the content is. Some parts were cliche and the narration is pompous and doesn't flow with the content. Hugely disappointed.
Enjoyed listening and there was a few things that were new to me but over all it was a better listen for those just starting out in their career.
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