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The Secrets of Closing the Sale Speech

The Secrets of Closing the Sale: Included Bonus: Selling with Emotional Logic

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Publisher's Summary

Zig shares tips and techniques from his vast wealth of sales experience. His insights will prove to you over and over why this is the definitive how-to sales program. This powerful series of 12 timeless sales sessions will help you close more sales today as you build a career for tomorrow!

Whether you're a seasoned sales veteran or just now beginning your first sales position, Secrets of Closing the Sale provides you with practical advice and effective questioning techniques that you can use to transform prospects into clients. Learn step by step over 100 specific closes and over 700 questions that lead the prospect to the decision table.

In this newly updated recording, not only will you get to hear timeless lessons on closing the sale from Zig Ziglar that have helped hundreds of thousands of salespeople for more than a generation, but you will hear Zig's son, Tom Ziglar, discuss how these ideas are even more relevant in 2015. Tom is the president of Ziglar Training Corporation, the author of the newly released book Live to Win, and a successful platform speaker in his own right.

You'll learn:

  • The ABCs of closing
  • Professional persuasion and common sense selling
  • Buyer-based closing techniques
  • Voice training for effective presentations
  • Honesty and empathy for sales success...the basics
  • Empathy, sympathy and self-image in selling
  • Using word pictures to sell
  • Objections: a salesman's best friend
  • Asking questions to close the sale...the basics
  • Positive projection for closing more sales
  • And much more!

Plus a bonus recording: how to use emotional logic in the selling process to increase your closing ratio.

©2015 Ziglar, Inc. (P)2015 Gildan Media LLC

What Members Say

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  • Stephanie Earleywine
    01/08/16
    Overall
    Performance
    Story
    "Zig Ziglar debunks all the myths holding you back from closing the sale"

    Are you a sales person who is passionate about your product or service, can present it professionally but struggles to turn each presentation into a sale? You're just like me! Zig Ziglar gives over 100 secrets in this book. The biggest takeaway I had was understanding that sales is really about helping others get what they want and need. This book helped me understand who to sell my values so I don't feel or appear pushy. The stories Zig tells are approachable so anyone in any field would understand. If you're in sales (and Zig says we are ALL in sales) this book is a must have in your toolkit. Timeless

    4 of 4 people found this review helpful
  • Regina Greig
    16/02/17
    Overall
    Performance
    Story
    "Best Sales Book Ever!!"

    Zig Ziglar will give you the tools to become a better closer and a better sales person in general. He's also very entertaining!

    1 of 1 people found this review helpful
  • Matt
    13/12/16
    Overall
    Performance
    Story
    "perfect for the professional salesman"

    loved it. is a great supplement or replacement to the book. will listen again! a couple of the stories were recycled which distracted me.

    1 of 1 people found this review helpful
  • Bob Atwood
    24/04/16
    Overall
    Performance
    Story
    "loved it!"

    loved it. makes me excited about my new career in sales. couldn't stop listening! awesome!

    1 of 1 people found this review helpful
  • Paula Tipton
    09/02/16
    Overall
    Performance
    Story
    "fantastic information"

    this book is full of fantastic information that I can use on my daily life, as well as in my business life.

    1 of 1 people found this review helpful
  • Lisa
    08/02/17
    Overall
    Performance
    Story
    "inspiring but repetitive"

    I found that I was hearing the same stories over and over. not sure if this is to get it to sink in but it made for longer then necessary book.

    0 of 0 people found this review helpful
  • James R. Blankenship
    03/02/17
    Overall
    Performance
    Story
    "Rev. J. B."

    Amazing how even information from years ago are still relevant today.
    Zig was one in a million.

    0 of 0 people found this review helpful
  • Abdi88
    21/01/17
    Overall
    Performance
    Story
    "The best profession in the world!"

    Everybody selles and if your learn how to sell you learn how to survive, how to live and how to earn.

    0 of 0 people found this review helpful
  • Barry K Brown
    16/01/17
    Overall
    "A lot to take in"

    This is a lot to take in all at once. Like Zig recommends, you'll have to come back to it over the course of a year to really get the most of all the information here.

    0 of 0 people found this review helpful
  • J. Keegan
    09/01/17
    Overall
    Performance
    Story
    "Good, but disjointed"
    Would you say that listening to this book was time well-spent? Why or why not?

    This was somewhat time well spent. If I didn't hear him delivering the same presentation with the same illustration more than once in the same book, I would think it was time better spent (and it would have been LESS time spent as well). But for how long this audio book was, I didn't appreciate having to listen to multiple illustrations more than once. Seemed like a waste of time.


    What was one of the most memorable moments of The Secrets of Closing the Sale?

    His illustrations are the most memorable parts. He is a great storyteller and his stories are very entertaining for the most part.


    Did Zig Ziglar and Tom Ziglar do a good job differentiating all the characters? How?

    I'm not sure what this means...


    Did The Secrets of Closing the Sale inspire you to do anything?

    It gave me some good basic framework to put into practice. I don't think I'll be using "The ____ Close" or specific things like that. But it was good to hear things like they say No because they don't Know enough yet. So I am inspired to focus more on listening to the customer and handling objections in a better way.


    Any additional comments?

    It was somewhat distracting the way this was edited together. It's Zig on the stage, then it's Zig in the studio, then back on the stage, then Tom in studio. You can tell when they edit out things in a presentation - the audio wasn't handled very smoothly. Overall I think the material is good, but this didn't really seem like a book at all, just a random collection of his best presentations with Tom randomly popping in. This could have been done better.

    0 of 0 people found this review helpful

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