The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that.
The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
Why do some companies realize the VC's goal of a 10x return on investment while others flounder? What differentiates the companies that become part of the fabric of our lives and remain responsive no matter how big they get from those that quickly fade? To find out, Ammirati looks at 20 different companies in pairs who have achieved product-market fit at about the same point in history, with the same general target customer - one of which has gone on to achieve real scale while the other languished. As his research reveals, just a handful of choices - among them, who to partner with, how to finance growth, and how to use data - make all the difference in the world.
With such intriguing examples as LinkedIn vs. Spoke, Facebook vs. Friendster, and McDonald's vs. White Castle, Ammirati shows the secret of "the science of growth" and how to cultivate it in any organization.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2016 Sean Ammirati (P)2016 Audible, Inc.
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Great book that contrasts some great companies and how they outgrew the competition and the major factors that played a role in their successes.
"Very interesting. Great book!"
It's very interesting to hear the stories behind how companies that are household names became successful compared to others that were not. As a business owner I found this book very informative and helpful.
It's pretty good. It's not one of those big words, long phrases but nothing useful kind of book. Some of the lessons is little hard to apply for little startup but generally Lots useful stuff. Organized, back by some decent reasons and studies.
"Thank you for the summary"
This is good information to have distilled and read to if you are building a new tech company.
The information in the book is fairly good. However, I purchased the book in hopes of hearing detailed stories of how Facebook beat Friendster and other corporate battles. I was expecting entire chapter devoted to historical origins, biographies of key players, how their ambitions and/or other errors resulted in misteps. I
Instead, what the book truly is is a discussion of different elements of growth, with a few mentions of what the companies did sprinkled in here and there. The companies are simply used as examples of how to prove other points being made, as opposed to them being the story. Had this book had a different title, I would have been ok.
Hopefully a book that actually talks about the history of corporate wars and mis-steps
The performance of this book is completely terrible. Through and through awful. The speaker and/or editor obviously did not listen to their finished product. They obviously used a Vox recorder. Everyone knows this type of device doesn't activate until it hears a sound. Which means the first sound of speech is missing. Their setting must have been set to high because literally every pause has the first sound missing. Imagine trying to read a book with someone cutting off the first few letters of every row of every page. Frustrating, and needlessly so.
The story would have been just fine if it didn't have the subtitle. If it was simply called "The Science of Growth", I would have liked the story just fine, although the performance was still awful.
This is a disturbing trend with my recent purchases. Please instruct your narrators to use appropriate equipment that does not pause during silence. The equipment they use cuts off the initial sounds of every paragraph. This makes for a terrible listening experience ---ying to figure out what was said. ---gine having to do this for every paragraph of an 8 hour book. --ry frustrating!!
"Expected more from this boom"
Not too much info and details on how companies succeed while others fail. Im disappointed because I will have to do some research. But overall, not bad.
"Good, easy read. Interesting high level thoughts"
Listened to it. Reading it would have been better given the material but overall a well written and well thought out book. In the vein of good to great.
"I got nothing out of this book."
Author pretty much put together information out there on a book. Nothing new here.
"Good book... you can find everywhere online"
The stories are interesting, but can be found everywhere online. Hardly any fact mentioned was original, and the "science" is basically what Eric Ries (Lean Startup) and Sean Ellis (GrowthHacker) say on their complementing theories, with the authors' own words. Not much of an original content, but a light and entertaining book nonetheless. Recommended if you've never heard of the case studies and / or Lean Startup methodology.
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