Mobile has reprogrammed your customers' brains.
Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift - the expectation that I can get what I want, anytime, in my immediate context.
Your new battleground for customers is this mobile moment - the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you?
Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments.
You'll learn how to:
Mobile is rapidly shifting your customers into a new way of thinking. You'll need your own mobile mind shift to respond.
©2014 Ted Schadler, Josh Bernoff, Julie Ask (P)2014 Gildan Media LLC
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"A shifted mind"
This explains mobil in a way that makes sense. When you finish you will understand what is happening around you and why. As a technologist it changes the way you think about your customers and those Mobil moments.
This all came together for me when I needed to replace our aged washing machine. To my surprise there was a wifi enabled washer. It told me when the load was completed. Did I really need it? No, but it is cool and helpful.
My mind is continuing to shift, why fight it.
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