Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition.
The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.
"As individuals grow frustrated with the burdens of owning, caring for, and storing too much stuff, they are looking for ways to minimize that stress. They are also experiencing a need for meaningful connection and community."
The membership-based business is a problem solver for both businesses and individuals. It spares people from the duties of ownership and provides a feeling of commonality and affiliation. For businesses it offers the opportunity to create a "forever customer" who remains loyal and participatory, even as the company shifts and changes. Membership allows for building direct relationships and continuously generates a data stream that can be tapped for a variety of purposes.
Ultimately it provides the cachet of belonging.
©2015 Robbie Kellman Baxter (P)2016 Audible, Inc.
If your serious about transforming your revenue, leverage and placing your clients at the heart of your business, The Membership Economy is a must read.
Thank you Robbie for honestly changing the entire direction of our company as we begin our journey.
"Good Insight to the Membership Economy"
This audio book is great place to start if you are planning to start or amend your business with the Membership model in mind. The book does get a little slow towards the end but finishes strong with a nice "how to" section.
Great book. I am already quite familiar with the ME, I own and run a CrossFit box. But I learned new insights and points of view. Currently in the pre phase of an online community/educational startup so also inspiring and helpful. Will def listen to it again many times as I get closer and after launch.
I did have to get used to the speaker/reader, his voice is not very... exciting 😁 but you grow on him 😬
Renato - the Netherlands
"Very very helpful and insightful"
I highly recommend this book to anyone even thinking about running a membership Business. I really enjoyed this book.
"Relevant, but without an "a-ha" moment"
I have like this book overall, because it touches a very important topic, which we see and experience every day in our digital world: the membership economy.
It structures pretty well the different kinds of organizations, and also the different strategies and tactics that should be applied when creating a successful membership economy organization.
Even though I lacked the deeper tips and tricks that made these particular membership companies successful. (Changes in User Interfaces or Subscription models, or features that made some of them go viral.)
In other words there were a lot of topics described, but very few practical examples were mentioned. I was keen on learning more about the different user experiences, product innovations and service evolutions.
Nevertheless the book is quite valuable for that it gives some solid "do-s and don't-s" for how to compete in the 21st century, and inspires to create transformation inside a traditional business.
Nothing new or insightful on the topic of the membership economy. A lot of common sense things covered.
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