Now, for the first time, Martha Stewart shares her business knowledge and advice in this handbook for success. Tapping into her years of experience in building a thriving business, Martha will help readers identify their own entrepreneurial voice and channel their skills and passions into a successful business venture. Her advice and insight is applicable to anyone who is about to start or expand a venture of any size, whether it is a business or philanthropic endeavor, but also to individuals who want to apply the entrepreneurial spirit to a job or corporation to increase innovation and maintain a competitive edge.
Featuring Martha's top principles for success, as well as stories and anecdotes from her own experiences, Martha's Rules is sure to appeal to business readers, fans, and anyone who admires her for her style, taste, and great advice, and who have great business ideas of their own!
©2005 Martha Stewart Living Omnimedia, Inc.; (P)2005 Random House, Inc.
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"Refreshing and Practical++++"
Martha Stewart's book, The Martha Rules, is a refreshing business book written and read by an intelligent, experienced enterpreneur at the center of, and in the forefront of, American business culture. If you're just starting up a new business, or are an experienced business owner, you will get many practical tips, suggestions and ideas from this book. This is not a book about financial management or organizational theory; it's a book about developing a winning combinations of techniques that will be useful to just about any enterprenuer. Whether you're business is small or large, I highly recommmend this book to anyone that takes business seriously.
Great Job, Martha!
"Came away disappointed"
I'm big admirer of Martha Stewart. Impressed by her attention to detail, her drive and ambition. Thus was really looking forward to listening to this title but came away disappointed. It started fine but soon became a PR piece for her website, her magazine, her "high quality" pieces at Kmart, her organization. After awhile it felt as if I was listening to a child spweing out how great she was/is and see, look at what I have accomplished oh and hear me pronounce all these French deserts I can make.
Her Baking Cookbook that is in stores now is excellent and it is that kind of attention to detail I was anticipating here. But what "I" got was "here at Martha Stewart Living.com we're great because..."
Sorry Martha, you came across as a boastful salesperson. I greatly admire you but not on this one.
"Martha does rule! (in the business world that is)"
The Martha Rules is one of the most surprising business books I have purchased in the past year. If you are seeking books on entrepreneurship, Martha's style of writing is succinct, informative, motivating and even entertaining. Her narration is extremely well done. One of the best business/entrepreneurship books in my collection. I highly, highly recommend this book.
"Nothing new under the sun"
This is one of the book that should not have been written. It is clear that some publisher thought it would be a great idea to exploit Martha's celebrity status and write a book, like so many other business personalities. Unfortunately the result is uninteresting and downright boring to listen to. I have great respect for Martha and her capabillities but this book is nothing but trivialities and you have probably heard it all before. To be fair, perhaps all the interesting stuff is in the second half of the book, i didn't hear it...i fell a sleep!
"Another Criminal Act"
A very sad look at business. Boring. Egocentric. Etc.
I really wanted to like this. But, her ego and need to tell stories that are unbelievably dull make this book something that she should be put away for. Perhaps a bad writers prison somewhere.
"Inspiration and a kick up the butt!"
...As only Martha Stewart could do and with such grace. If you only listen to one entrepreneur book make it this one!
As I start my new business I now think "What would Martha do?" or "What did Martha say about this...." The book has become my reference to go back to again and again.
My favorite bit of wisdom was: when you see trouble coming you are entitled to overreact or feel upset but never panic and then she explains why "panicking" is so bad for business.
Women in business will be particularly inspired, not that it is strongly feminist, more that Martha Stewart takes a strong yet different approach to business that I first noticed in her Apprentice Series.
What also makes this audible book great is that Martha Stewart is the narrator, which adds such a personal dimension. Go Martha!
"Essential reading for Entrepreneurs!!!!"
Martha knows her sh*t!!!! She has an EAGLE eye when its comes to business and Marketing creating a Brand. I LOVE how she RESPECTS her customers...
"Great listen. Excellent business advice."
Really enjoyed this one! Martha provides stories of her own life and business experience and that of other entrepreneurs she knows. A lot to learn from this book along with basic business principles.
"Fantastic book! Such a smart lady."
Fantastic book for any woman or person that cares about doing a good job and making your life better. Even if you are a stay at home mom, this book will help you with everyday living.
"Good book overall"
Usefull, insightful, captivating
Martha. She's like an iron lady.
Martha is not the greatest reader. She's much too strong, her voice lacks sympathy or softness. She's too monotone at times.
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