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  • The Lean Startup

  • How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
  • By: Eric Ries
  • Narrated by: Eric Ries
  • Length: 8 hrs and 38 mins
  • 4.5 out of 5 stars (2,716 ratings)
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The Lean Startup

By: Eric Ries
Narrated by: Eric Ries
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Editor reviews

Learn the key to having a thriving startup in the crucial unabridged audiobook The Lean Startup, written and narrated by Eric Ries. Listen to Ries define the startup market and hear the reasons why so many startups never make it successfully. Ries points out important factors that are essential to get right in the first year of your startup. At the forefront of his advice is the fundamental ability for startup owners to be flexible in their business plans. The market is constantly changing and finding a niche isn’t always enough to creating a successful long-term business within it. Available now from Audible.

Summary

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

©2011 Eric Ries (P)2011 Random House

Critic reviews

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)
"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)
"In business, a ‘lean’ enterprise is sustainable efficiency in action. Eric Ries’ revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You’ll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!” (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)

What listeners say about The Lean Startup

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Absolutely mind blowing

It's very aspirational and challenges the status quo in innovation and entrepreneurship. the Innovation Accounting advocated here seems practical and there are enough case studies to solidify the argument.

The narration was also well paced and delivered eloquently.

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Highly recommend

Everything you need to know is in this book! Talks about key concepts for success

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    5 out of 5 stars

I was close, but this book took me much closer...

To getting my Lean Start-up without the wasted effort. I have learned a lot and I will keep listening and reminding myself of this book and it's guidance. If you are serious of not wasting money and effort to get to market, to try things and how to validate success, this is for you.

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Very useful for anyone working in innovation

FOUND THE BOOK VERY EASY TO FOLLOW AND WOULD DEFO RECOMMEND TO ANYONE WORKING IN INNOVATION OR WANTING TO BUILD THEIR OWN START UP

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Love the book, great addition when starting

Eric gives a great overview on how to approach a starting business from a need to have standpoint. Interesting for sure.

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Great for entrepreneurs

Very useful, gives a great frameworks to support innovation and business working approaches to make sure you stay relevant, succeed or continue to be on top of your industry. really useful used them in many of our businesses and it pays off.

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Must read for startups

Pure insight and tried, tested practices for any entrepreneur in the 21st Century, highly recommended

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Must read of a 21st century entrepreneur

Essential insights into much more productive product development told through powerful stories. Very easy to read/listen and much pleasure indeed. Absolutely recommended

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Must listen for any entrepreneur

I hadn't read much into what to expect with the lean startup, but had heard it mentioned a lot before. The explanation of the systematic and scientific approach to building a successful business is spot on. Many times I found myself nodding along, because everything he says makes perfect sense - it just needs to be laid out in front of you because so much of it goes against the status quo in company management and product development today. This is definitely worth a listen.

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Fantastic introduction

First up, this is a great, engaging audiobook. Flows well, and is easy to follow. Does not provude a lot of example but is a good intro to lean methodology.

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