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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses | [Eric Ries]

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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Publisher's Summary

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.< /p>

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning", rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

©2011 Eric Ries (P)2011 Random House

What the Critics Say

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur-and every manager interested in innovation." (Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc., and Netscape)

"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business." (Dustin Moskovitz, co-founder of Facebook and Asana)

"In business, a 'lean' enterprise is sustainable efficiency in action. Eric Ries' revolutionary Lean Startup method will help bring your new business idea to an end result that is successful and sustainable. You'll find innovative steps and strategies for creating and managing your own startup while learning from the real-life successes and collapses of others. This book is a must read for entrepreneurs who are truly ready to start something great!" (Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur.)

What Members Say

Average Customer Rating

4.2 (251 )
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3.9 (93 )
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Performance
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  •  
    Matthew London, United Kingdom 23/01/2012
    Matthew London, United Kingdom 23/01/2012 Member Since 2010
    HELPFUL VOTES
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    "It has changed how I do business"

    This has completely changed the way I have recently launched two businesses. It is brilliant.

    Be patient and the blocks will fall into place.

    The text has inspired me to seek regular new business ideas to build and launch. I've started helping two friends already who have bought into the idea.

    I'm not sure if it's a new idea, but it's the first time I've been exposed to the ethos.

    A really good read.

    5 of 5 people found this review helpful
  •  
    Kev Partner Alton, Hamshire 20/01/2012
    Kev Partner Alton, Hamshire 20/01/2012 Member Since 2011

    Writer, geek, dad.

    HELPFUL VOTES
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    "Quite simply the best business book of the year"

    I've read a lot of business books (and also written one) and this is the best I've seen in a long time. It could just as easily have been titled "The Scientific Startup" but I guess that might have scared people off. It outlines a scientific method for planning and running a startup that prevents costly errors and ensures the entrepreneur(s) learn enough about their business and the market in which it operates to decide their next step. It's essentially about running sequential experiments testing the fundamental assumptions about the business (eg "will customers buy this?") in the quickest, cheapest and most effective way so the startup is a learning organisation (indeed that, rather than the pursuit of money is the point of a startup according to Ries).

    This is the first book I've ever listened to, bought on Kindle and then bought the paperback so I can scribble. There's plenty of hyperbole around when it comes to business books but this is a radical, and much needed, shift to the way startups are run. First class.

    5 of 5 people found this review helpful
  •  
    B birmingham, United Kingdom 15/05/2012
    B birmingham, United Kingdom 15/05/2012 Member Since 2012

    bhaskar

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    "Stunning, Amazing, Incredible,"

    I wasn't totally sure I was doing the right thing buying this. The reviews on audible seemed too good to be true and I'd never heard of the author or the title before. Let me re-assure you that you should not hesitate for a second. This is a tour de force. It's worth ten if not a hundred times the price you pay here. There are so many brilliant concepts introduced , the minimum viable product philosophy , validated learning and loads more. If you know nothing about lean techniques it would be worth giving yourself a little primer before you start on this title. I will be listening again next time with pen and paper in hand so I can actually detail the clear and logical steps you must take to make your start up company or start up product within an established company a great success.

    It's a fantastic listen, no fluff just evidential backed techniques to adopt throughout the start up process. The reason why a lot of it rings true is that it is all highly logical.

    If you strive to be cutting edge this will change the way you approach your entire business.

    2 of 2 people found this review helpful
  •  
    Mark United Kingdom 14/02/2012
    Mark United Kingdom 14/02/2012 Member Since 2011
    HELPFUL VOTES
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    "Startups and product developers should take note"

    Humble and persuasive, the author highlights through his own struggles how he came to apply a lean manufacturing mindset to software development. What is particularly fascinating to me is how well this translates to all business startups not just to product development. Excellent stuff. @upfinder

    2 of 2 people found this review helpful
  •  
    Byron Wendover, United Kingdom 23/10/2012
    Byron Wendover, United Kingdom 23/10/2012 Member Since 2012
    HELPFUL VOTES
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    "A mixed bag"

    An interesting listen. The content of the book is interesting, detailed and comprehensive. The case studies used in the piece are fantastic and in terms of gaining value from the book I have already been able to apply some of the techniques in my day job.



    However, the only negative would be the delivery of the content. This audio is not something that you will look forward to listening to.. although you can see the benefit in listening to the book. It is similar to a child being force fed their greens. In the sense you know that their may be some benefit in listening to the audio but you would rather eat sweets or watch TV in my case.



    It is worth a credit however, sample the audio before you purchase as the delivery may not suit.

    4 of 5 people found this review helpful
  •  
    jim sale, United Kingdom 23/12/2012
    jim sale, United Kingdom 23/12/2012 Member Since 2012
    HELPFUL VOTES
    1
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    "How to market an invention/new product"

    Good read, with some interesting ideas. However the focus is more towards what to do when you have made a product/invention so sometimes irrelevant to people who provide services or operate their business through a trade. With that in mind i do feel its a good book but improperly titled.

    1 of 1 people found this review helpful
  •  
    marco cassano delle murge, Italy 22/07/2012
    marco cassano delle murge, Italy 22/07/2012
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    "worth"

    it is a fantastic purchase worth if you have the book to reed it is better

    1 of 1 people found this review helpful
  •  
    Raoul 07/07/2014
    Raoul 07/07/2014 Member Since 2014
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    "A must read for anyone building a start-up company"

    Anyone building or considering founding a startup company should read/listen to this book and you could potentially save a lot of money and time. Do this earlier, rather than later.
    The MVP concept is where many tech startups get it wrong the first time.

    It's was also great that it was narrated by the author himself.

    0 of 0 people found this review helpful
  •  
    N. NELSON Edinburgh, Scotland 29/04/2014
    N. NELSON Edinburgh, Scotland 29/04/2014 Member Since 2014

    Nelson

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    "Liked the idea, didn't give enough detail"
    Would you try another book written by Eric Ries or narrated by Eric Ries?

    Not sure? Maybe


    What was your reaction to the ending? (No spoilers please!)

    I was happy with the book in general but felt like a I needed more to complete where my head needed to go.


    Would you listen to another book narrated by Eric Ries?

    Yes, he narrates well


    Do you think The Lean Startup needs a follow-up book? Why or why not?

    Yes, there's plenty more that could be added to it like a full working structure of how the lean start-up was implemented step by step


    0 of 0 people found this review helpful
  •  
    Robert Sheffield, United Kingdom 27/03/2014
    Robert Sheffield, United Kingdom 27/03/2014 Member Since 2012
    HELPFUL VOTES
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    "Starting a business? Read this."
    Would you listen to The Lean Startup again? Why?

    Yes. Just for a refresher. This book will stop you making 50% of the mistakes you will make when starting up.


    What other book might you compare The Lean Startup to, and why?

    Non.


    Have you listened to any of Eric Ries’s other performances? How does this one compare?

    Intend to attend a Lean Startup conference but not heard anything by him before.


    Was this a book you wanted to listen to all in one sitting?

    Yes


    Any additional comments?

    This book will save you time and a lot of money. You must read it if you're starting a business, running a company or dept in a company.

    0 of 0 people found this review helpful
  • Showing: 1-10 of 17 results PREVIOUS12NEXT
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  • Brad
    NASHVILLE, TN, United States
    21/04/12
    Overall
    Performance
    Story
    "Some smart ideas, but really dry."
    What did you like best about The Lean Startup? What did you like least?

    Overall, it feels like some really good ideas that were put together into a very convincing argument or compelling story.


    Would you be willing to try another book from Eric Ries? Why or why not?

    Probably not. I found listening to this to be a bit of a chore. While I'm glad I stuck with it, I was honestly pretty happy when it was over.


    What three words best describe Eric Ries’s performance?

    Unemotional, mechanical, solid.


    Do you think The Lean Startup needs a follow-up book? Why or why not?

    No. I felt like this one could have been a bit shorter.


    Any additional comments?

    Try REWORK instead.

    0 of 1 people found this review helpful
  • Vishal
    Lake, NJ, United States
    02/01/12
    Overall
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    "Excellent"
    What made the experience of listening to The Lean Startup the most enjoyable?

    The enthusiasm of the narrator.


    What did you like best about this story?

    The author gave several real-world examples to illustrate his points.


    What about Eric Ries’s performance did you like?

    His enthusiasm.


    If you were to make a film of this book, what would be the tag line be?

    Get Entrepreneuring


    0 of 2 people found this review helpful
  • Manny
    Miami, FL, United States
    29/11/11
    Overall
    Performance
    Story
    "Blah, Blah, Blah!"

    It took so long to get to any useful information (wait! was there any useful information in this book?).

    Don't waste your credits on this aweful book!

    Manny S. - Miami

    1 of 7 people found this review helpful
  • Jennifer
    Bozeman, MT, United States
    30/11/11
    Overall
    Performance
    Story
    "Disappointing"

    This is the most boring audio book I have ever downloaded. Yikes! I thought I was going to fall asleep.

    0 of 6 people found this review helpful
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