We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.co.uk/access.
The Innovation Book Audiobook

The Innovation Book: How to Manage Ideas and Execution for Outstanding Results

Regular Price:£14.99
  • Membership Details:
    • First book free with 30-day trial
    • £7.99/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world. With a practical, bite-size format, Mckeown will help you tackle the really important challenges and seize the most-valuable opportunities.

The Innovation Book includes 24 of the most powerful tools and models to help innovators, game changers, mavericks, and revolutionaries make new ideas useful.

These include: Althshuller's innovation pyramid; Burgelman & Seigel's minimum winning game; Osborn & Parnes' creative problem solving; Altshuller's TRIZ; Osterwalder's business model canvas for the business model generation; Amabile's internal & external motivation; Guilford's convergent & divergent thinking; Ries' build-measure-learn wheel for lean startups; Christensen's disruptive innovation; Schroeder's innovation journey; Usher's path of cumulative synthesis; Benyus' biomimicry design lens; Van de Ven's leadership rhythms; Friend's three types of uncertainty; Teece's win, lose, follow, innovate grid; D. School's design thinking modes; Henderson and Clark's four types of innovation; Rogers' adoption & diffusion curve; Abernathy & Utterback's three phases of innovation, Chesbrough's open innovation; March's exploration versus exploitation; Johnson and Johnson's constructive controversy cycle; Powell and Grodal's networks for innovation, and Boyd's OODA loop.

Each tool is made practical with advice about how to use it, examples of innovation in action, and related ideas throughout the book. Anyone who wants to know more about innovation will benefit from this as a real-world handbook and wise companion.

©2014 Max Mckeown (P)2015 Audible, Ltd

What the Critics Say

"Inspired, ambitious and complete--a must-read for anyone interested in innovation, creativity and invention." (Tom McMail, ex-Microsoft strategic collaborations director & academic innovations manager)
"Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical. Recommended." (Broc Edwards, SVP, director of learning & leadership)

What Members Say

Average Customer Rating

2.8 (6 )
5 star
 (2)
4 star
 (1)
3 star
 (0)
2 star
 (0)
1 star
 (3)
Overall
2.8 (6 )
5 star
 (2)
4 star
 (1)
3 star
 (0)
2 star
 (0)
1 star
 (3)
Story
2.6 (5 )
5 star
 (1)
4 star
 (1)
3 star
 (0)
2 star
 (1)
1 star
 (2)
Performance
Sort by:
  •  
    Paul Hinds Norfolk, UK 14/11/2015
    Paul Hinds Norfolk, UK 14/11/2015 Member Since 2014

    Lard

    HELPFUL VOTES
    35
    ratings
    REVIEWS
    21
    6
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Great book but dull performance"

    I love this book. I have it in hard copy and it is probably the best book on innovation around.

    However I find Max's narration really irritating. He seems to be concentrating so much on pronunciation that the performance loses all emotion. It could and should be so much better for such a great book!

    1 of 1 people found this review helpful
  •  
    MR 01/12/2015
    MR 01/12/2015 Member Since 2015
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    3
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Long winded"
    Would you try another book written by Max Mckeown or narrated by Max Mckeown?

    Not really as I've listened to 2 now and they are both long winded and repetitive. Could easily be more to the point and easier to follow. Some decent content
    I guess though.


    What could Max Mckeown have done to make this a more enjoyable book for you?

    Be more concise, don't repeat the same point


    Would you be willing to try another one of Max Mckeown’s performances?

    No


    If you could play editor, what scene or scenes would you have cut from The Innovation Book?

    Most of the middle sections


    1 of 2 people found this review helpful
  •  
    Ameer sydney, Australia 21/12/2015
    Ameer sydney, Australia 21/12/2015
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Waste of Time"
    What would have made The Innovation Book better?

    Length should have been less


    What will your next listen be?

    Short Book


    What didn’t you like about Max Mckeown’s performance?

    Made me upset


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Sadness


    Any additional comments?

    Allow me to Swap or exchange against this book

    0 of 1 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.