Willingham, author of Integrity Service and CEO of Integrity Systems, draws on decades of experience to open your eyes to a whole new truth about selling: Your ability to sell is more a question of who you are than of what you know. Accordingly, why you sell is far more important than how you sell.
Salespeople perform according to their inner beliefs, which ultimately determine their success or failure. The Inner Game of Selling reveals how to overcome self-limiting beliefs, and tells you how to:
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©2006 Ron Willingham. All rights reserved.; (P)2006 Simon and Schuster Inc. All rights reserved.
This is my 5 question system for appraising business and management books. It isn't perfect but it works for me, I hope you find it useful...
1 Have I incorporated in my business or how I run my business any learnings from this book? Yes.
2 Did feel I wanted to understand really understand the book in depth, make notes and apply the content? Yes.
3 Is it a book I’ve gone back to in order to check I really get the ideas and concepts so I can apply them? Yes.
4 Is it a book I keep to hand on my mobile, where space is at a premium, so I can re-listen as and when? Yes.
5 Finally, is it a book that has brought insights and moved me forward? Yes.
Comments...Excellent book. Very insightful. The title inadvertently restricts the potential audience - wide application for all not just sales people.
This book is full of great advice but I found the American accent quite off putting.
An English read version would make this book more pleasant to listen to.
Don't let that stop you from buying it through. Well worth listening to.
"Good book if you are in a sales rut."
Good book, but somewhat elementary for me. You got to be selling for the right reasons. The author helps you do this.
"Great short sales book"
This is a really good one and I plan to read it again -- I found myself agreeing with him aloud a LOT.
"Mind changing must have. I absolutely loved this"
I love this book .My selling may never be the same. I highly recommend this book
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