We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.co.uk/access.
The Entrepreneur's Toolkit Lecture

The Entrepreneur's Toolkit

Regular Price:£24.99
  • Membership Details:
    • First book free with 30-day trial
    • £7.99/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

This course teaches you how to be an entrepreneur and how to think like one - skills that are essential whether you are starting a business, expanding an existing business, boosting your career as an employee, pursuing a social cause, or seeking to increase your impact as a teacher, coach, minister, or other professional. Packed with fascinating lessons from legendary entrepreneurs such as Bill Gates, Steve Jobs, Walt Disney, and Henry Ford, these 24 lectures are entertaining as well as practical.

You begin by investigating what makes a good business idea. Then you learn how to turn that idea into a successful enterprise by defining the market and the customers you will serve, attracting backers, building your brand, and growing your venture to the point where you can sell it, if you want, for an impressive profit.

Topics covered include market research, choosing a business structure, the all-important business plan, financial statements, running a home office, family businesses, franchises, intellectual property, employee and customer relations, and entrepreneurial exhaustion. Professor Goldsby also discusses different entrepreneurial styles, and he looks ahead to your career options after you succeed and are ready to try another challenge. He notes that entrepreneurs play an indispensible role in society: they are the ones who find problems, recognize the opportunities in those problems, then fix them and make the world a better place.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2014 The Teaching Company, LLC (P)2014 The Great Courses

What Members Say

Average Customer Rating

3.6 (14 )
5 star
 (4)
4 star
 (6)
3 star
 (1)
2 star
 (1)
1 star
 (2)
Overall
3.8 (13 )
5 star
 (5)
4 star
 (3)
3 star
 (3)
2 star
 (2)
1 star
 (0)
Story
3.8 (13 )
5 star
 (4)
4 star
 (6)
3 star
 (1)
2 star
 (1)
1 star
 (1)
Performance
Sort by:
  •  
    Martyn Everitt-Bronze 14/06/2015 Member Since 2014
    HELPFUL VOTES
    3
    ratings
    REVIEWS
    14
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Some Useful stuff here"
    What made the experience of listening to The Entrepreneur's Toolkit the most enjoyable?

    A very clear and complete look at business and how to think about your own. it covers a wide range of subjects.

    I found it very helpful in planning my own start up business and will probably go back and listen to it more often later.


    What was one of the most memorable moments of The Entrepreneur's Toolkit?

    There's a lot about Steve Jobs.


    3 of 3 people found this review helpful
  •  
    Alex 31/10/2016
    Alex 31/10/2016 Member Since 2015
    ratings
    REVIEWS
    3
    2
    Overall
    Performance
    Story
    "Broad but a little light"

    I enjoyed this course as it covered pretty much every aspect of starting a business. I would say that it's quite light on a number of subjects, I've also listened to 'Critical Business Skills for Success' which goes into a lot more detail on subject like marketing and strategy. Overall it was worth a listen.

    0 of 0 people found this review helpful
  •  
    M heath Edinburgh 09/08/2016
    M heath Edinburgh 09/08/2016 Member Since 2016

    heafy

    HELPFUL VOTES
    1
    ratings
    REVIEWS
    15
    7
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "I could not stand the speaker"
    What could have made this a 4 or 5-star listening experience for you?

    Listened to it a little bit before realising the other reviews were right, the speaker is soooo irritating. How do I return this?


    0 of 0 people found this review helpful
  •  
    Sminky Pinky 17/05/2015
    Sminky Pinky 17/05/2015 Member Since 2016
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    38
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Says 'Industry' weird..."

    Like: in-DUSS-tree.

    It's really weird. And off-putting. Maybe he's got a mental block.

    Maybe he's a maniac.

    1 of 12 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.