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The Dip | [Seth Godin]

The Dip

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
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Publisher's Summary

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

©2007 Seth Godin; (P)2007 Audible, Inc.

What Members Say

Average Customer Rating

3.9 (74 )
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  •  
    Amazon Customer London 26/06/2007
    Amazon Customer London 26/06/2007 Member Since 2006
    HELPFUL VOTES
    117
    ratings
    REVIEWS
    47
    22
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Can't beat a bit of Godin..."

    The latest from Seth fails to disappoint, having listened to every one of his books on Audible...I find them simply superb to inspire me on the 40 minute cycle to work each day...I work in marketing so they fill me with ideas of who to call, what to research and how to work more efficiently.

    I would say The Dip is more singularly focussed than any of his other titles, and I didn't take many different ideas away, but just the one message well reinforced of when to quit and when to stick...in my work and personal life.

    If you want an introduction to Seth Godin, then I'd recommend The Big Moo or All Marketers are Liars first....The Dip is better for experienced Godin devotees...but when you're ready, go for it!

    21 of 21 people found this review helpful
  •  
    Gavin DublinIreland 30/01/2010
    Gavin DublinIreland 30/01/2010
    HELPFUL VOTES
    111
    ratings
    REVIEWS
    29
    26
    FOLLOWERS
    FOLLOWING
    36
    0
    Overall
    "A nice little read!"

    Seth Godin's writing and reading style is extremely interesting and his metaphors insightful. In this book "The Dip" he explains why, in his belief, some companies and individuals succeed and why others fail. By fail, Godin explains, they merely stop trying to get out of "The Dip". In everything we do we experience a dip, for example in the book, Godin gives an example of how many people would like to Snowboard but the Dip is the falling over, the sore joints, the cold etc and they give up. People face the dip and can hammer through and get to the other side or they can give up. Every professional in any field has faced this "Dip" but it's whether they've made it through or not that counts. Sometimes it's better to given in and accept that the Dip is too big, you don't have enough, time energy or capital to get through so facing it is the best option. Jack "the neutron" Welsh quit in the dip of many of GE's product lines. He decided that he would only allow GE to compete in an market where they could be place number 1 or number 2 in that market and devote thir time and revenue to those pursuits.

    The book is full of little gems of information for such a small book and if you are interested in marketing then it's certainly a nice read. The book doesn't come out with anything very original except for the metaphors. One especially interesting one was that of the bicycle wheel and how starting to pump it is similar to starting the marketing process. The first few blasts of air/efforts are lost in the large market and it's not until we come to an equilibrium that it becomes effective.

    In conclusion, it's a nice book to get in a sale but if you are looking for something on marketing with a bit of meat to it, then have a look at Godin's other titles "Permission Marketing" or "All marketers are Liars" both are excellent!

    Please rate this review! Thank you!!

    3 of 3 people found this review helpful
  •  
    Daniel Saffron Walden, United Kingdom 15/11/2013
    Daniel Saffron Walden, United Kingdom 15/11/2013 Member Since 2012
    ratings
    REVIEWS
    17
    1
    Overall
    Performance
    Story
    "Good message but very poor value for money"
    Would you say that listening to this book was time well-spent? Why or why not?

    Yes, it was a message that made me think put forward in a very concise way.


    What did you like best about this story?

    Seth has one idea and instead of string it out into a long book with loads of repetition he just explains it in a clear way and that is good.


    Do you think The Dip needs a follow-up book? Why or why not?

    The audio book just ends suddenly. It felt that there was more to say


    Any additional comments?

    This book is very poor value for money. It essentially feels like two chapters from a normal book taken to make into a short (1:45) audio book. Considering normal books of this type tend to be 5-7 hours. For one credit I could even have had something like Don Quixote at 36 hours so it is very poor value for money. I listened to it in two drives to work normally I would expect something to last me a week or two.

    0 of 0 people found this review helpful
  • Showing: 1-3 of 3 results
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  • Andrew
    Ghent, NY, USA
    28/11/07
    Overall
    "Seth Should Have Quit"

    I generally love Seth Godin's work, but The Dip, a book about the merits of quitting, was a meandering stream of consciousness essay that lacked substance and research.

    14 of 16 people found this review helpful
  • Hakan
    OSLONorway
    22/02/09
    Overall
    "Touches to quitting, when to quit - just touches"

    As an opening act, the book tries to convince you that you should aim to be best in the world. "If you are not sold on being the best in the world, you probably don't need the rest of what I am about to tell you.", author says around 12th minute, and this sentence was nerving. I am not interested in being sold on being the best in the world! I am interested in making smart decisions about quitting.

    The book keeps going on the being-the-best idea for quite a while. Making smart decisions about when to quit and when to persevere has no what-so-ever correlation with being the best. Therefore in my opinion the book does not deliver what its title implies (will teach you when to quit or stick).

    Examples I can remember either are too obvious: e.g. deciding to learn snowboarding,
    a. you do the brave thing, start and go through the tough parts, and complete
    b. you do the mature thing, evaluate and decide it is not something you want to do
    c. you decide to learn, spent a lot of money and time, and quit, which is the stupid thing to do.

    Or too vague: if you do not see light at the end of the tunnel, then maybe it is time to quit?

    Or logically faulty: Any of the 42000 graduates can become the best, but they did not, because they quit because of one reason or another.

    The author puts these in a much more attractive way than I did (and if you read all #1556# characters of my review, then, since you persevere as I do, you might still find the book worthy. After all, I am not saying it is totally worthless. Just don't have high hopes!)

    9 of 11 people found this review helpful
  • E
    Los Angeles, CA, USA
    04/08/07
    Overall
    "Waste of time"

    I'm usually a big Seth Godin fan but this book was terrible! He spends an hour and a half telling you that if you cant be #1 then quit, if there is no light at the tunnel then quit, and don't imagine a light at the tunnel if there is none. Over and over.

    What he doesn't say is how to know if there is a light at the end of the tunnel or if you are imagining one. When you have a great business idea, you always think there's light at the end of the tunnel but you might work for years in vain. This book doesn't teach you how to evaluate opportunities, how to know when to quit, how to know what's on the other side of the dip. It reads like a rough draft that should come back with repetitive sections crossed out and the words "needs to include more practical advice" on it.



    I could have gotten the same advice from one paragraph about Jack Welsh. Godin just says if there is a big payoff after the dip then you should stay on track but if there's not then quit and don't be average. Duh. I think his editor should quit.

    15 of 19 people found this review helpful
  • Dr Deb
    Colorado, United States
    21/05/13
    Overall
    Performance
    Story
    "I Quit!"
    Where does The Dip rank among all the audiobooks you’ve listened to so far?

    “Quitters never win and winners never quit.” So said American football legend Vince Lombardi in what has become conventional wisdom.

    But sometimes, conventional wisdom isn’t very wise. In his little book, the dip, Seth Godin claims that winners quit all the time. They just quit the right stuff at the right time.

    In order to go forward, we often have to QUIT something.

    Seth Godin says that initiatives, jobs, hobbies and companies start out exciting and fun. After an exciting start, we experience “the dip,” a time when we get discouraged and feel like giving up.

    The dip can be a temporary setback and will get better if you push through it. But it also might be a cul-de-sac (dead end) or a cliff that will be your certain demise.

    A key is knowing how to read the dips and respond appropriately. Should you push through that job you hate, or abandon the dead end or cliff? Perhaps quitting is exactly what you need to do in order to go forward.


    What other book might you compare The Dip to and why?

    The dip is one of two books on quitting I’ve read recently. The other is Quitter by Jon Acuff.

    Both authors claim that quitting is not always wrong; in fact, strategic quitting can be fantastic!

    Though the style is very different, both books examine the subject, though from different angles.


    Any additional comments?

    The Dip and Quitter inspired me to write an article on my blog.

    1 of 1 people found this review helpful
  • Brandon
    whitby, Ontario, Canada
    04/02/08
    Overall
    "Good"

    this is nothing new or amazing, it is a good review of what most people already know just with new terms to define it.

    4 of 7 people found this review helpful
  • Melody
    Longmont, CO, United States
    22/08/13
    Overall
    Performance
    Story
    "I needed this book -- Right Book, Right Time"

    I listened to this audilble book twice. It was EXACTLY what I needed as I consider my current work situation. I am in Human Resources, and I will definitely recommend this book to my colleagues and anyone who gives advice or coaching to others. However, I would not recommend this to someone who cannot be objective about their situation. If you are too emotionally involved in a decision (about quitting) than you will only hear what you want to hear in the book. The book is too short and some comments need more explanation or more clarification. If you don't think about the decision objectively, you may only chose the decision that you emotionally want.

    1 of 2 people found this review helpful
  • Jennifer
    Thousand Oaks, CA, United States
    12/08/13
    Overall
    Performance
    Story
    "Short but sweet."

    Light the right kind of fire. On the verge of making the break or making the jump in the next stage of your career- this asks the right questions to frame quitting to make forward motion.

    0 of 0 people found this review helpful
  • M. J. Quinn
    Redwood City, CA United States
    23/04/13
    Overall
    Performance
    Story
    "A must listen for any author who"

    If you are a writer, you know the dip. It often comes after your first few weeks of writing a new book, after the subject is no longer fresh, the story is pretty much fleshed out, or your outline is fairly complete. . . then boredom sets in. The new challenges that stimulated you into all that hard work earlier, are no longer interesting. Now the hard, boring, day to day work comes in. The poring over your every word, comma and plot point--many times over. You are in the dip. The thing that separates the pros from the wanna-bees. This audio makes this concept very real, which also makes it very possible to overcome. It also may help you with finding out just how vested you are in a story or book, and if you should quit or persevere. This book is definitely worth a listen.

    0 of 0 people found this review helpful
  • Sonscope
    Ireland
    15/09/12
    Overall
    Performance
    Story
    "Compact and to the point."

    Great book and well read. No fluff or padding as it was straight down to business with getting his points across. I really liked the author's lively reading style too.

    0 of 0 people found this review helpful
  • Nathaniel Burgess
    PA, USA
    27/08/12
    Overall
    Performance
    Story
    "WoW Great Insight Into Dead Ends"
    If you could sum up The Dip in three words, what would they be?

    Informative
    Fun
    WoW


    What was one of the most memorable moments of The Dip?

    Just the story telling of how business really works.


    What does Seth Godin bring to the story that you wouldn’t experience if you just read the book?

    Since he wrote the book it brings a sense of realism.


    Was this a book you wanted to listen to all in one sitting?

    Yes


    Any additional comments?

    Read it!

    0 of 0 people found this review helpful
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