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  • The Dip

  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 1 hr and 32 mins
  • 4.2 out of 5 stars (895 ratings)
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The Dip cover art

The Dip

By: Seth Godin
Narrated by: Seth Godin
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Summary

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to best-selling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt: until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip - they get to the moment of truth and then give up - or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

©2007 Seth Godin (P)2007 Audible, Inc.

What listeners say about The Dip

Average customer ratings
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  • 4 out of 5 stars
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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

It's a game changer

I know about this already that quitting when youre bored is bad. This book is giving you the boost and justify it more so you can be your best.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Being the Best Version of yourself

Seth has a natural ability to make you aware of what in reality you already know, but infuses you with his insight, foresight and tools to raise your awareness and raise your game.

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  • Overall
    5 out of 5 stars
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    4 out of 5 stars
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    5 out of 5 stars

Life changing paradigm (for some)

This book introduced me to a life changing paradigm that has almost immediately begun to change the way I behave for the better. By giving me permission and encouragement to “quit the wrong things” it has empowered me to be intentional about my precious time and resources.

The book itself isn’t incredibly written or always enjoyable, but the core principles it teaches are game changing (at least for me and, I suspect, many others). And so for this I’m extremely grateful to Seth Godin. If you are spread to thinly and would benefit from intentional smart quitting, then this book will change your life.

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  • Overall
    3 out of 5 stars
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    3 out of 5 stars
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    3 out of 5 stars

Quit early and often or take on the dip

It's not necessarily the most enlightening of books I must admit but it's worth the listen if you're looking for a bit of inspiration to take on your own personal dips.

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  • Overall
    4 out of 5 stars
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    5 out of 5 stars
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    3 out of 5 stars

Be the best in the world or quit.

Narrator is good. First time I've heard Seth speak.

All good advice which I agree with.

I have a difficult decision to make and this helped.

I have decided not to quit but I will write down the circumstances that would need to happen for me to quit.

That is my homework.

If those circumstances occur I will quit immediately.

If they won't happen I will continue indefinitely.

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3 people found this helpful

  • Overall
    3 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

Good message but very poor value for money

Would you say that listening to this book was time well-spent? Why or why not?

Yes, it was a message that made me think put forward in a very concise way.

What did you like best about this story?

Seth has one idea and instead of string it out into a long book with loads of repetition he just explains it in a clear way and that is good.

Do you think The Dip needs a follow-up book? Why or why not?

The audio book just ends suddenly. It felt that there was more to say

Any additional comments?

This book is very poor value for money. It essentially feels like two chapters from a normal book taken to make into a short (1:45) audio book. Considering normal books of this type tend to be 5-7 hours. For one credit I could even have had something like Don Quixote at 36 hours so it is very poor value for money. I listened to it in two drives to work normally I would expect something to last me a week or two.

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2 people found this helpful

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    5 out of 5 stars
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    5 out of 5 stars

great message, to the point

this book was great to listen to, very clear idea and quite easy to follow

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1 person found this helpful

  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

A quick and impactful read - highly recommended

A thoroughly enjoyable and insightful read, particularly for those who lack focus / motivation or those who are serial quitters. My only criticisms would be 1) the lack of applicable takeaways 2) the lack of evidence to support the theory, very much anecdotal and opinion based than empirical. A great read though, less than 2 hours in duration too.

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Well worth a listen

Great little book, well worth a listen inspiring. Makes you look at situations from a different angle and is enlightening, highly recommended

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  • Overall
    3 out of 5 stars
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    3 out of 5 stars
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    3 out of 5 stars

Dips

Just a common note on persistence . Lacks real insights to be a “light bulb” book

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