Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2014 Adam Ferrier (P)2014 Audible Inc.
Whilst none of the science referenced in this book from behavioural economics, psychology, sociology is unique or original, it is brilliantly bought together in one place here. Save yourself some time reading or listening to other books and get this one.
This book is for marketers, business/ entrepreneurial folk and charities. I think it is also essential for the general public to read this to become aware of how we are all nudged into behaving certain ways.
As a fledgling copywriter, this book is perfect inspiration. Insightful and a valuable resource. plus packed with great stories.
"One of The Best Books on Advertising Ever"
I wanted to write "'Nuff Said" but it made me write more words. These are those words. And here are more.
"brilliant and albeit overly so, well referenced"
going to listen to it several times and tell others in my industry ( sales marketing and advertising ) to do the same
"Will Make You Think"
Advertising is kind of a lost art with small businesses. It's usually expensive so we focus on things that are easier to manage. Social media, having a functional website, sending out email blasts, etc. This book inspired me to step my game up and to tap into some the age old psychology behind advertising and incorporating it into my small business.
Great listen. It is a thorough analysis of advertising. Highly recommend it to anyone in the business of persuasion.
I also like the way the author ended the book with the ethical component of advertising.
"Worth it, but consider reading, too"
I found this audiobook engaging, well read, and informative, but with so many concepts and multi-part lists, it might be better actually read if you can.
"Great listen for small business owners"
Full of interesting case studies and things to think about when positioning your product/service to potential customers/clients.
Also, the narrator did a fine job presenting the story and words clearly. Top notch.
"Good info if you get past the author's arrogance"
The book cites many interesting studies and provides valuable insights on behavioral change, whether the change is sought through advertising or other means. However, I quickly tired of the author telling me how smart and creative he is and the number of awards he won. If you can get past his extreme arrogance, you will learn how you can influence others and how you yourself are influenced.
extremely important information shared by the author in a very entertaining and explicit way. It's definitely a MUST BOOK
"A must read/listen if you're in advertising"
An easy read with colorful examples and stories. I couldn't put it down and felt like a learned more from this book than any advertising class I took in college.
I loved the examples that were used from previous cases. The perspective provided will add value to both you organization and your daily life. Changes your perspective of how you view the world around you.
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