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The 22 Immutable Laws of Marketing Audiobook

The 22 Immutable Laws of Marketing

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Publisher's Summary

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

©1993 Al Ries and Jack Trout (P)2014 HarperCollinsPublishers

What Members Say

Average Customer Rating

4.2 (64 )
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4.2 (52 )
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Story
4.3 (52 )
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Performance
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  •  
    Fred Akele Cambridge, UK 02/08/2015
    Fred Akele Cambridge, UK 02/08/2015 Member Since 2017
    HELPFUL VOTES
    3
    ratings
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    50
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    "very useful read"

    I really liked this book and I will recommend it to anyone getting started with marketing and branding. The fact that there were 2 narrators made the read feel interactive for some reason. I have to admit that it is my first time listening to a read with 2 narrators. Good job. The main take home message of this book for me was the law of focus and the fact that owning a word in the mind of your prospects was gold!

    2 of 2 people found this review helpful
  •  
    Thomas Wall 18/05/2016
    Thomas Wall 18/05/2016 Member Since 2016
    HELPFUL VOTES
    2
    ratings
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    12
    4
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    "Dated, but still some solid advice."

    Very dated, lots of examples that were relevant in the 80's but none existent today. Still a very informative book.

    1 of 1 people found this review helpful
  •  
    Chris Ireland 19/05/2017
    Chris Ireland 19/05/2017 Member Since 2014
    HELPFUL VOTES
    2
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    23
    10
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    Story
    "Great book"

    Some of the examples are a bit out of date but the principles are all still valid. Very concise and to the point with no fluff

    0 of 0 people found this review helpful
  •  
    S. Witt UK 15/01/2017
    S. Witt UK 15/01/2017 Member Since 2014
    HELPFUL VOTES
    1
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    5
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    "Great concepts and easy listen"

    Brilliant book with some comical references to Donald Trump (as book is clearly a little out of date) but none the less very thoughtful.

    0 of 0 people found this review helpful
  •  
    Iain Baxter 30/05/2016
    Iain Baxter 30/05/2016 Member Since 2014
    ratings
    REVIEWS
    7
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    Story
    "Outdated"

    This is decades out of date. Digital technology has revolutionised marketing and this book predates it.

    0 of 0 people found this review helpful
  •  
    Lean Rasmussen 27/09/2015
    Lean Rasmussen 27/09/2015 Member Since 2014
    ratings
    REVIEWS
    18
    3
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    "Great book audia quality oddness"
    What made the experience of listening to The 22 Immutable Laws of Marketing the most enjoyable?

    <br/><br/>The book is great and is a must read for anyone starting a company or working with marketing.


    Any additional comments?

    The quality of the sound is different from the phone version to the computer version. The phone version is way better where the computer version sounds almost robotic.

    0 of 0 people found this review helpful
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  • T. M. Castagna
    01/12/15
    Overall
    Performance
    Story
    "Highly recommended, but could use an update."

    This is one of those books hat everyone says you need to read in marketing or business, and having now listened to it,I would have to agree. That said though, I would love to read or listen to an up to date version of this book.

    Many of the companies and examples that they use are in a very different position than they were when this was written, and while we can still learn so much from their history, a lot has changed in the marketing industry. In particular, I would love to hear what they have to say about the rise of social media and digital marketing, as well as a boom in startups and accessibility.

    Furthermore, in my opinion, you can't write a current book on marketing and business and not talk about Google.

    5 of 5 people found this review helpful
  • mpeshev
    07/09/14
    Overall
    Performance
    Story
    "Finely structured marketing book"
    Would you consider the audio edition of The 22 Immutable Laws of Marketing to be better than the print version?

    I've read several marketing books before and browsed through thousands of articles, but this one is my favorite so far. Well structured and defined, providing great examples from the real world, focusing on the specific rules that you need to follow in order to prevent failure.


    4 of 4 people found this review helpful
  • Wes
    28/06/16
    Overall
    Performance
    Story
    "Needs Updating"

    Most of the core content is solid but it's badly in need of a revised version. Originally written around 1992 so their examples of success are antiquated. When one of their examples of a "poorly" created marketing strategy of a company that "probably will struggle" is Microsoft....it makes you question everything they say.

    6 of 7 people found this review helpful
  • Alejandro Vargas
    25/09/16
    Overall
    Performance
    Story
    "Outdated!"

    Book contains some decent advice but the examples given throughout the book are so outdated and many have proven to be wrong over the past 20 years, that they immediately put into question the theories the authors propose to be laws. Because of how old the book is, it also completely disregards how marketing has changed with the rise of the internet

    3 of 4 people found this review helpful
  • shai
    15/04/15
    Overall
    Performance
    Story
    "Nice book but old examples"

    Some examples are so old and not correct.. Saying Microsoft won't have the leading word processor or spreadsheet application is just not true.

    3 of 4 people found this review helpful
  • Daniel Marks
    28/10/15
    Overall
    Performance
    Story
    "Would've been outdated in the 1600s"

    They somehow stretched one sentence: "occupy a unique place in the minds of consumers", which had already been stretched into an entire book (Positioning) into 22 rules. Although to be fair, they did also include a few terrible generalisations (every market becomes a 2 horse race eventually) and clichés (don't get arrogant) for good measure.

    8 of 13 people found this review helpful
  • Evan
    Philadelphia
    08/07/17
    Overall
    Performance
    Story
    "Of all the marketing books I read this is the best"

    I've written a full review of this book at betzlerevan.wixsite.com/businessbookreviews, which you're welcome to checkout there, so this will just be a quick overview:

    I read a lot of books on marketing, branding, and sales, and this one is still my favorite along with Dr. Cilidini's "Influence". I've recently read the "The 22 Immutable Laws of Branding," but I didn't think it was as good as this.

    It's short, but is packed with a ton of value and great examples. This is a book you're going to want to buy simply because you'll go through it again and again as I have.

    Cheers!

    0 of 0 people found this review helpful
  • Andrew Huber
    04/07/17
    Overall
    Performance
    Story
    "great ideas"

    A bit outdated, but still some great ideas and rules to follow. The internet has really changed the world.

    0 of 0 people found this review helpful
  • Kay
    29/06/17
    Overall
    Performance
    Story
    "Definitely worth the time! "

    While some references were comically outdated, the concepts seem remarkably sound. This was a sensible, realistic, and practical look at how to make people aware of your product or service. It might take some extra effort on the listener's part to understand this - taking notes or printing out chapter headings. While I don't know that it could be helped, the reading cadence was awkward at times. The subject seems a tough one to absorb totally in this way.

    0 of 0 people found this review helpful
  • David M.
    29/06/17
    Overall
    Performance
    Story
    "Good But Dated"

    This book does a good job of concisely delivering information and examples of these core marketing concepts.

    The book suffers from its age however. Specifically, examples used are weakened by the current realities of the companies and individuals used. Spectacularly so in the case of one individual.

    That in and of itself does not render the book as useless. It can, if the listener stops to analyze these examples, offer good education on how the 22 laws hold true in the majority of cases, and how they might be flawed as well.

    For example, the law of duality states that markets will tighten to two competitors. This was true in the 90's when the book was written, and is mostly true today. But it doesn't hold true for today's reality of identity and lifestyle brands in some markets.

    All in all a good book, but more like 22 principles rather than laws.

    0 of 0 people found this review helpful

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