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The 22 Immutable Laws of Marketing Audiobook

The 22 Immutable Laws of Marketing

Regular Price:£9.79
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Publisher's Summary

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

©1993 Al Ries and Jack Trout (P)2014 HarperCollinsPublishers

What Members Say

Average Customer Rating

4.2 (55 )
5 star
 (26)
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 (6)
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Overall
4.3 (44 )
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Story
4.3 (44 )
5 star
 (27)
4 star
 (6)
3 star
 (8)
2 star
 (2)
1 star
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Performance
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  •  
    Fred Akele Cambridge, UK 02/08/2015
    Fred Akele Cambridge, UK 02/08/2015 Member Since 2017
    HELPFUL VOTES
    3
    ratings
    REVIEWS
    43
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "very useful read"

    I really liked this book and I will recommend it to anyone getting started with marketing and branding. The fact that there were 2 narrators made the read feel interactive for some reason. I have to admit that it is my first time listening to a read with 2 narrators. Good job. The main take home message of this book for me was the law of focus and the fact that owning a word in the mind of your prospects was gold!

    2 of 2 people found this review helpful
  •  
    Thomas Wall 18/05/2016
    Thomas Wall 18/05/2016 Member Since 2016
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    12
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Dated, but still some solid advice."

    Very dated, lots of examples that were relevant in the 80's but none existent today. Still a very informative book.

    1 of 1 people found this review helpful
  •  
    S. Witt UK 15/01/2017
    S. Witt UK 15/01/2017 Member Since 2014
    ratings
    REVIEWS
    4
    1
    Overall
    Performance
    Story
    "Great concepts and easy listen"

    Brilliant book with some comical references to Donald Trump (as book is clearly a little out of date) but none the less very thoughtful.

    0 of 0 people found this review helpful
  •  
    Iain Baxter 30/05/2016
    Iain Baxter 30/05/2016 Member Since 2014
    ratings
    REVIEWS
    7
    2
    Overall
    Performance
    Story
    "Outdated"

    This is decades out of date. Digital technology has revolutionised marketing and this book predates it.

    0 of 0 people found this review helpful
  •  
    Lean Rasmussen 27/09/2015
    Lean Rasmussen 27/09/2015 Member Since 2014
    ratings
    REVIEWS
    17
    3
    Overall
    Performance
    Story
    "Great book audia quality oddness"
    What made the experience of listening to The 22 Immutable Laws of Marketing the most enjoyable?



    The book is great and is a must read for anyone starting a company or working with marketing.


    Any additional comments?

    The quality of the sound is different from the phone version to the computer version. The phone version is way better where the computer version sounds almost robotic.

    0 of 0 people found this review helpful
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  • mpeshev
    07/09/14
    Overall
    Performance
    Story
    "Finely structured marketing book"
    Would you consider the audio edition of The 22 Immutable Laws of Marketing to be better than the print version?

    I've read several marketing books before and browsed through thousands of articles, but this one is my favorite so far. Well structured and defined, providing great examples from the real world, focusing on the specific rules that you need to follow in order to prevent failure.


    4 of 4 people found this review helpful
  • T. M. Castagna
    01/12/15
    Overall
    Performance
    Story
    "Highly recommended, but could use an update."

    This is one of those books hat everyone says you need to read in marketing or business, and having now listened to it,I would have to agree. That said though, I would love to read or listen to an up to date version of this book.

    Many of the companies and examples that they use are in a very different position than they were when this was written, and while we can still learn so much from their history, a lot has changed in the marketing industry. In particular, I would love to hear what they have to say about the rise of social media and digital marketing, as well as a boom in startups and accessibility.

    Furthermore, in my opinion, you can't write a current book on marketing and business and not talk about Google.

    3 of 3 people found this review helpful
  • Wes
    28/06/16
    Overall
    Performance
    Story
    "Needs Updating"

    Most of the core content is solid but it's badly in need of a revised version. Originally written around 1992 so their examples of success are antiquated. When one of their examples of a "poorly" created marketing strategy of a company that "probably will struggle" is Microsoft....it makes you question everything they say.

    5 of 6 people found this review helpful
  • Alejandro Vargas
    25/09/16
    Overall
    Performance
    Story
    "Outdated!"

    Book contains some decent advice but the examples given throughout the book are so outdated and many have proven to be wrong over the past 20 years, that they immediately put into question the theories the authors propose to be laws. Because of how old the book is, it also completely disregards how marketing has changed with the rise of the internet

    2 of 3 people found this review helpful
  • bobby
    08/04/16
    Overall
    Performance
    Story
    "Out dated"

    I will never buy one of his books again. It's easy to pick company's who fit this book. I can also pick many where the guy who started second is winning. And how's that Trump bashing going??? With his 10 billion dollars lol

    2 of 3 people found this review helpful
  • shai
    15/04/15
    Overall
    Performance
    Story
    "Nice book but old examples"

    Some examples are so old and not correct.. Saying Microsoft won't have the leading word processor or spreadsheet application is just not true.

    2 of 3 people found this review helpful
  • Daniel Marks
    28/10/15
    Overall
    Performance
    Story
    "Would've been outdated in the 1600s"

    They somehow stretched one sentence: "occupy a unique place in the minds of consumers", which had already been stretched into an entire book (Positioning) into 22 rules. Although to be fair, they did also include a few terrible generalisations (every market becomes a 2 horse race eventually) and clichés (don't get arrogant) for good measure.

    7 of 12 people found this review helpful
  • T. Masterson
    22/03/17
    Overall
    Performance
    Story
    "Here are the rules!"

    Completely enjoyed the Immutable Laws! If you are small, you better have a narrow focus and own your category.

    0 of 0 people found this review helpful
  • Julie Jester
    08/02/17
    Overall
    Performance
    Story
    "Good general ideas"

    Some of the content is dated. The author gives lots of examples of companies and products to illustrate his points, many of which are old and no longer exist.

    0 of 0 people found this review helpful
  • Mike
    11/01/17
    Overall
    Performance
    Story
    "Great Material/Need PDF"
    Where does The 22 Immutable Laws of Marketing rank among all the audiobooks you’ve listened to so far?

    This is a great book to help you think of things differently. My only complaint is that I would love a PDF to Highlight the chapters for an audiobook.


    What did you like best about this story?

    I liked the examples and relation built with big companies.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    Made me rethink marketing on some subjects. There are truths that have taken me years and many campaigns to learn. This clarifies what I am learning.


    Any additional comments?

    Love the book could have been longer. Short and sweet! It was a good price for the content. I will be a future customer of other books. I hope you go into a little more personal experience (mistakes you have made and more information on a more advanced level for a future book). Not just big company campaigns that worked and didn't work. I would be a much bigger fan if you please put an a PDF with a book or at least personally email me one.A fan,Mike

    0 of 0 people found this review helpful

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