This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding.
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: Branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish Internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
©2002 Al Ries and Laura Ries (P)2014 HarperCollinsPublishers
This 22 immutable laws of Branding is painfully dated, the examples given to prove the authors points have often been superseded by a completely different turn of events. This destroys or at least undermines the credibility of the material.
There are nuggets of insight and it is an introduction to the world of branding but on balance I really wouldn't waste your time trawling through this, dated and irritating and often embarrassingly wrong book.
Sorry to be negative but I really cannot recommend.... Disappointing.
"Good, but out of date"
Maybe, only if they had no understanding of branding at all.
Made some effort focusing toward small businesses. Almost ever single case study in the book is geared toward large corporations, but I highly doubt the core readership is made up of corporate CEOs and/or Brand Managers.
It was good, but I am tired of corporate book voice overs always sounding robotic.
This book is vastly out of date. Even the portion that relates to the internet is out of date, and I think many of the "laws" they present need to be looked at again, because they have been proven wrong by the success of smaller, more modern brands.
Also, some of the laws talked about outright conflict with each other. It's hard to know which way to turn with the ideas in this book because they seem to be incongruous.
"Indeed Immutable despite dated examples"
The insights are indeed invaluable.
Examples are dated. An updated version would have been great.
He brings the book to life. I love his narration (what would you call it for non-fiction books?)...I started searching for books he read.
Yes, at times some anecdotes or examples did make me laugh!
"a must listen for e-preneurs"
yes, the author knows business, very real
probably ries' other book on marketing
the part where they make fun of the bad 'herb' burger king commercials
it was fast paced and witty
entertaining. i doubled the speed and it really moved.
"LOL at how wrong they were re the internet"
The marketing book was much better and more timeless. This was amazingly untimely - internet search engines won't survive, eh?
"outdated but strong core"
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Very disappointed despite this being highly recommended. Laughably outdated, especially for the "internet branding" part. Terrible examples/company references.
"One of the best books!"
This book exceeded my expectations with many useless info about branding like perception and how do u want people to feel about ur brand. Highly recommended!
One of the GREATEST BUSINESS BOOKS of ALL Time! Top 5 most important for sure. This is one of those book most business people ignore therefore you can take to opportunity and take over. I recommend Positioning The Battle Field For Your Mind ' Visual Hammer , And 22 Immutable Laws of Marketing. And one More MBA Mastering the art of Business. These Bioks will turn you into the greatest business man on the planet. And never forget anything by Jay Abraham. Watch all YouTube Video first. GoodLuck mate.
"needs to be revised"
Book is too out of date
they think Amazon and YouTube won't make it
"Good book, with a bad voice"
No, because the voice of the narrator is so commercial
al ries ?
Is soo, commercial, you missed the human part of the narration
the book is good, but a little bit old, the market has change a lot since then, so many of the examples are out of date
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