Warning: do not listen to this book if you hate money.
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you're just starting out or are an experienced entrepreneur, this book is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you'll discover:
©2016 Successwise (P)2016 Successwise
"Great Marketing Book"
Solid information. Great read for anyone looking to improve marketing skills. Straight forward. Couldn't put it down once I started reading it. Go with the audio as well.
"amazingly clear roadmap for marketers"
If you are a business owner or marketing specialist, this is a great read/audiobook. I spend almost $1,000,000 a month advertising and still learned a lot from this book. Follow the plan. Amazing result await.
"You haven't read any marketing book like this one"
Among business books? Right there at the top. Among books? Surely in my top 10.
Most of us have read dozens of business books that attempt to teach us about sales and marketing.
They even go as far as saying that marketing is key. Well, this book doesn't do just that, it explains how marketing is up there in priority with the very design of your business.
It doesn't just contrast positioning with product-focused theories, it debunks some and sets others exactly where they belong.
Invaluable lessons to be learned on what a prospect is and how to treat him, how to craft your offer, how to make competition irrelevant (like that: make direct comparison to competitors an apples-to-oranges comparison), how gain the most out of your relationship with your customer, how to avoid the hell of commodity-based offers... And a ton more practical guidelines on how to change your mindset from an ad-for-sale business to one that's value, authority, and trust-based.
No book I've read on marketing comes near this one. It's simple for the rest of us, it doesn't get lost in the technical details of the marketing field, it is completely connected with the rest of what you have to learn as an entrepreneur.
It's an invaluable resource and I'll be sure to read it many times over.
"Plain language education in marketing"
Fantastic, easy listening audio book on marketing. Allan easily puts marketing buzz words into everyday language with simple analogies and metaphors. Well written. Great book. Already referred friend. 'RAVING FAN CREATED'.
"A must read for those who want ideas to grow!"
Very good content and highly recommended. Great for new and seasoned entrepreneurs. Loved the ideas and the simplicity 1 page idea.
"top ten business books I've listened to."
gave me a lot of great ideas to market my product. it covers the basics of marketing as well as some other aspects of business, but as they relate to marketing. it's not perfect but I found it extremely helpful. not just the content, but the pace and attitude are inspiring, but not by trying to be. they inspire because it comes from the authors real world experience... sorry no caps, my phone has issues.
Phenomenal marketing ideas! Time to take action and there are tons of ideas to act on in this book.
amazingly remarkable it completely transformed my understanding of marketing and doing business thumbs up an outstanding author
"Certainly not a be all end all book..."
I would change it from the 1 page marketing plan to the general marketing strategy that most people play into in a brainwashed society of people who think blogging, social media and capturing emails online is the way to generate leads and new clients.
The story is fine but it plays into the marketing strategies being taught which are generic and can be found in any "free marketing" publication.
Narrator wasn't the issue.
No way. This book has a catchy title but it by no means is a marketing plan that will work for every business.
It wasn't worth the credit I used on it.
"Beyond outstanding this book is excellent"
I have read or listen to many books. This book is incredibly valuable, it helps you to think about actions to grow your business and not just talking about it. I can't recommend this book anymore then read it now! Thanks very much to the author, great material, great assembly. I will read this many times I am certain.
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