We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.co.uk/access.
Start with Why Audiobook

Start with Why: How Great Leaders Inspire Everyone to Take Action (Int'l Edit.)

Regular Price:£19.39
  • Membership Details:
    • First book free with 30-day trial
    • £7.99/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over?

People like Martin Luther King, Jr.; Steve Jobs; and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way - and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.

Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. Why is not money or profit - those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders but not others? Starting with why works in big business and small business, in the nonprofit world and in politics. Those who start with why never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

What the Critics Say

"Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!" (William Ury, coauthor of Getting to Yes, cofounder of The Program on Negotiation at Harvard Law School)

What Members Say

Average Customer Rating

4.5 (818 )
5 star
 (551)
4 star
 (181)
3 star
 (63)
2 star
 (14)
1 star
 (9)
Overall
4.5 (718 )
5 star
 (456)
4 star
 (175)
3 star
 (60)
2 star
 (15)
1 star
 (12)
Story
4.5 (725 )
5 star
 (487)
4 star
 (165)
3 star
 (54)
2 star
 (13)
1 star
 (6)
Performance
Sort by:
  •  
    Ashley Peat 22/09/2016
    Ashley Peat 22/09/2016
    HELPFUL VOTES
    9
    ratings
    REVIEWS
    27
    10
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Devoid of useful content"

    Just waffles on about the principle of starting with why then repeats over and over without really providing any more value

    7 of 7 people found this review helpful
  •  
    mihow 04/05/2016
    mihow 04/05/2016 Member Since 2015
    HELPFUL VOTES
    18
    ratings
    REVIEWS
    11
    6
    FOLLOWERS
    FOLLOWING
    1
    0
    Overall
    Performance
    Story
    "Simon l, I expected more, a lot more"

    It seems as if Simon has taken his TED talk and put it in the book
    He clearly loves apple, and Martin Luther King
    Literally you can skip the first six hours as it is compilation of his love for Apple and ted talk. He even uses the same sentence
    Sorry Simon

    16 of 18 people found this review helpful
  •  
    Robert 14/11/2016
    Robert 14/11/2016 Member Since 2016
    HELPFUL VOTES
    6
    ratings
    REVIEWS
    27
    7
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Great content on bad quality audio"

    There are moments where the audio crackles or it has excessive echo but the overall message is so powerful that it doesn't even matter

    1 of 1 people found this review helpful
  •  
    Mr. J. D. Hawkins 22/01/2016 Member Since 2013
    HELPFUL VOTES
    3
    ratings
    REVIEWS
    7
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "A Stunning Simple Concept Lost in Todays World"
    If you could sum up Start with Why in three words, what would they be?

    Life Changing Simplicity


    What was one of the most memorable moments of Start with Why?

    The moment i realised that this simple concept can be applied to almost everything you do and say. How did i get to 30 and not realise / be told this.


    What does Simon Sinek bring to the story that you wouldn’t experience if you had only read the book?

    I always enjoy listening to books more than reading them


    Was this a book you wanted to listen to all in one sitting?

    If i could of done then yes


    Any additional comments?

    Take this concept and introduce it to your company / school / organisation, you will be classed a hero!

    3 of 3 people found this review helpful
  •  
    Ilias P 06/11/2016
    Ilias P 06/11/2016 Member Since 2016
    HELPFUL VOTES
    3
    ratings
    REVIEWS
    19
    5
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "worth the listening but not the best out there"

    I liked the book is getting abit repetitive sometimes but overall was ok. I feel that it could be half the lenght and still get all the main points

    2 of 3 people found this review helpful
  •  
    stuart 11/08/2015
    stuart 11/08/2015 Member Since 2015
    HELPFUL VOTES
    11
    ratings
    REVIEWS
    6
    6
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Life changing"

    Awesome book. But what would you expect from simon. Love his. Ted talks. Powerful message.


    5 of 8 people found this review helpful
  •  
    Vitor Henriques UK 15/05/2017
    Vitor Henriques UK 15/05/2017 Member Since 2017

    There's no satisfaction, like a breath

    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "loved every bit of it "

    as a Scrum Master this info is spot on to build teams and redirect every company . Thank you Simon

    0 of 0 people found this review helpful
  •  
    Amazon Customer 12/05/2017 Member Since 2017
    ratings
    REVIEWS
    2
    2
    Overall
    Performance
    Story
    "Wow wow wow"

    What an amazing book. He is talking with us and not as us. Great pace, content and useful. It will make a difference. why why why. It is up to you

    0 of 0 people found this review helpful
  •  
    Amazon Customer 07/05/2017 Member Since 2015
    ratings
    REVIEWS
    2
    1
    Overall
    Performance
    Story
    "Amazing book!"

    The book really is inspirational to the core and helps you question everything that you do and why you do it. I am going to listen to this as much as I can to really help me stay on track.

    0 of 0 people found this review helpful
  •  
    Zak 06/05/2017
    Zak 06/05/2017 Member Since 2017
    ratings
    REVIEWS
    5
    2
    Overall
    Performance
    Story
    "Amazing book with life changing lessons !"

    The title says it all .... want to know 'why' this is an amazing book with life changing lessons ? Get your headphones on and listen ... you won't regret it I promise !

    0 of 0 people found this review helpful
Sort by:
  • Morten F. Thomsen
    11/05/17
    Overall
    Performance
    Story
    "Simen Sinek resonates with ME like nothing else"

    This book and Simen Sinek himself is so inspiring, I feel like a born again Christian after listening to it. The things most of us ignores seems so obvious, but it is exceptionally hard to actually make the change.

    My only qualm is that while all the stories and examples are inspiring, they generally apply to huge, industry-changing companies, whilst I'm convinced it also applies to smaller companies - it is however rather difficult to clearly extrapolate how to move forward and change my own company - but I guess that is MY journey now, to be able to find the true why for myself and my companies.

    No matter what you do for a living, employee or business-owner this book is inspiring and I strongly recommend you read it.

    1 of 1 people found this review helpful
  • Samir
    13/05/17
    Overall
    Performance
    Story
    "Why should any one read this/hear this book"

    Every chapter is worth hearing. Specially golden circle and Law of diffucison of innovation. Examples are real world and appropriate.

    0 of 0 people found this review helpful
  • Enmanuel Toribio
    República Dominicana
    16/04/17
    Overall
    Performance
    Story
    "It is very repetitive, but quite good"

    It has a good message but the author repeats the same things over and over many many times. This audiobook could be between 2 and 3 hours shorter.

    0 of 0 people found this review helpful
  • Nishant Kapoor
    Mumbai India
    06/04/17
    Overall
    Performance
    Story
    "Inspiring"

    Thought provoking, life changing ideas - narrated with passion. Simon communicates why we should start with why - made me go back to the drawing board and a re-evaluate my life and purpose as an entrepreneur.

    0 of 0 people found this review helpful
  • Amazon Customer
    04/04/17
    Overall
    Performance
    Story
    "The volume sometimes loses words l"

    Is an excellent way to do things in life, business and everything you want to start

    0 of 0 people found this review helpful
  • jason C.
    21/03/17
    Overall
    Performance
    Story
    "Great read, awesome listen!"

    I'll be practicing my #CelleryTest from now on! In all aspects of life, start with why.

    0 of 0 people found this review helpful
  • Guy
    15/03/17
    Overall
    Performance
    Story
    "Interesting, but too long"

    Illustrates great ideas and is very thought provoking . However, the book gets repetitive around two thirds in.

    0 of 0 people found this review helpful
  • Vintila Bogdan
    05/03/17
    Overall
    Performance
    Story
    "Makes you think about your WHY!"
    Any additional comments?

    This book has made me a bog fan of Simon Sinek! Just wanted to state this from the start. I really like his style, the calm of his voice and the certainty with which he presents his facts.

    The book has very nice examples and follows a clear direction, has a clear flow. I will admit to the fact that the book tends to drag a bit along with some examples but I'm never the one to object repeating an example as I have stated in previous reviews. I always find this a very good way to make sure that you remember the core idea.

    All in all I really recommend you give this one a listen! It will definitely be worth the while, without shadow of a doubt!

    0 of 0 people found this review helpful
  • Pekka
    26/02/17
    Overall
    Performance
    Story
    "Answering the most crucial question"

    I really loved this, never heard anything like this in Business. This is a real life changer.

    0 of 0 people found this review helpful
  • TIAGO
    31/01/17
    Overall
    Performance
    Story
    "Outstanding"

    In one sentence: You would be an absolute fool not to read this great book!

    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.