Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over?
People like Martin Luther King, Jr.; Steve Jobs; and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way - and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.
Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. Why is not money or profit - those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders but not others? Starting with why works in big business and small business, in the nonprofit world and in politics. Those who start with why never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
"Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!" (William Ury, coauthor of Getting to Yes, cofounder of The Program on Negotiation at Harvard Law School)
It seems as if Simon has taken his TED talk and put it in the book
He clearly loves apple, and Martin Luther King
Literally you can skip the first six hours as it is compilation of his love for Apple and ted talk. He even uses the same sentence
There are moments where the audio crackles or it has excessive echo but the overall message is so powerful that it doesn't even matter
I liked the book is getting abit repetitive sometimes but overall was ok. I feel that it could be half the lenght and still get all the main points
Life Changing Simplicity
The moment i realised that this simple concept can be applied to almost everything you do and say. How did i get to 30 and not realise / be told this.
I always enjoy listening to books more than reading them
If i could of done then yes
Take this concept and introduce it to your company / school / organisation, you will be classed a hero!
Startup owner, creative thinker, data visualization expert, dad of a girl and a boy, Alfa Romeo fan, likes cooking, dreams to have a hotel
As we are in the process of building a new brand, we must focus on finding our why to communicate. In the past we told what we do and how we are different, instead of telling why we do it.
The idea, that people should believe in their vision and try to influence others to do the same.
People buy not because of what you do, but because of why you do it!
Not llaugh, nor cry but I feel more determind about my goals.
The whole book is really insightfull. There is a chapter in the end where he talks about what it has ment for him, very inspiring!
"learn to ask questions with yourself that's"
important to achieve a great success.. all the best and a great year ahead 2017
"Start with Why?"
This book came at the perfect time for me. It validated why I do what I do, however some real things that I need to work on. This is one of the best books I have 'read'. In fact having Simon read it adds so much authenticity and you can feel the passion in his voice. Brilliant
"Great idea - too long"
I liked the concept of start with why but the book seems to be too long and dabbling into various examples which were not so interested. Also, narration was very plain and at times not really bringing out the key messages author wanted to convey.
I am fan of Simon for his insights but book was not up to my expectation
"Inspirational and clear."
This is one of those books that have the power to change the way you think and therefore, your atitude towards yourself and the world. Well read by the author.
Simon Sinek should be the official narrator for every audible book. He inspire a 100%!
A must listen book! Thanks again Simon!
"Now I remember WHY?"
This book comes from a place of purity. Thank you Simon! I know my why?
Bons argumentos, boa narrativa e muito bem narrado.
Simon Sinek nos mostra o verdadeiro motivo pelo qual empresas seguem em frente e mantém seu público fiel e porque outras não.
Porque seguimos e acreditamos em determinados líderes.
O círculo dourado é uma boa teoria de como nosso cérebro funciona e faz todo sentido.
Great book with great information. Just feel like it's just a bunch of examples of the same thing over and over ahem. Book could have been shorter. But still great.
I agree totally, and I wake up everyday with the why in my mind to drive me push even hard.
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