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Start with Why Audiobook

Start with Why: How Great Leaders Inspire Everyone to Take Action (Int'l Edit.)

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Publisher's Summary

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over?

People like Martin Luther King, Jr.; Steve Jobs; and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way - and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.

Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. Why is not money or profit - those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders but not others? Starting with why works in big business and small business, in the nonprofit world and in politics. Those who start with why never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

©2009 Simon Sinek (P)2010 Gildan Media Corp

What the Critics Say

"Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!" (William Ury, coauthor of Getting to Yes, cofounder of The Program on Negotiation at Harvard Law School)

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What Members Say

Average Customer Rating

4.5 (328 )
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Performance
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  •  
    mihow 04/05/2016
    mihow 04/05/2016 Member Since 2015
    HELPFUL VOTES
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    "Simon l, I expected more, a lot more"

    It seems as if Simon has taken his TED talk and put it in the book
    He clearly loves apple, and Martin Luther King
    Literally you can skip the first six hours as it is compilation of his love for Apple and ted talk. He even uses the same sentence
    Sorry Simon

    4 of 4 people found this review helpful
  •  
    Mr. J. D. Hawkins 22/01/2016 Member Since 2013
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    "A Stunning Simple Concept Lost in Todays World"
    If you could sum up Start with Why in three words, what would they be?

    Life Changing Simplicity


    What was one of the most memorable moments of Start with Why?

    The moment i realised that this simple concept can be applied to almost everything you do and say. How did i get to 30 and not realise / be told this.


    What does Simon Sinek bring to the story that you wouldn’t experience if you had only read the book?

    I always enjoy listening to books more than reading them


    Was this a book you wanted to listen to all in one sitting?

    If i could of done then yes


    Any additional comments?

    Take this concept and introduce it to your company / school / organisation, you will be classed a hero!

    1 of 1 people found this review helpful
  •  
    stuart 11/08/2015
    stuart 11/08/2015 Member Since 2015
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    "Life changing"

    Awesome book. But what would you expect from simon. Love his. Ted talks. Powerful message.


    3 of 5 people found this review helpful
  •  
    Julian Sayer 23/09/2016
    Julian Sayer 23/09/2016 Member Since 2015
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    "So simple"

    But so effective - an inspirational read packed with stuff I can and will apply today.

    0 of 0 people found this review helpful
  •  
    Ashley Peat 22/09/2016
    Ashley Peat 22/09/2016
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    "Devoid of useful content"

    Just waffles on about the principle of starting with why then repeats over and over without really providing any more value

    0 of 0 people found this review helpful
  •  
    Razorinho 18/09/2016
    Razorinho 18/09/2016 Member Since 2015
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    "The author's main message is truly inspirational"

    The concept of starting with why is explained in an inspirational way and the book is well worth reading to understand it. Some of the material seems less relevant to the main point and there's probably more about Apple than is needed, but it's worth listening to in order to pick up the main messages of the book.

    0 of 0 people found this review helpful
  •  
    Rob Moore 17/09/2016
    Rob Moore 17/09/2016 Member Since 2015
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    "Great concept, valuable but a little long"

    Great clear concept & content. Perhaps a little over cooked and labouring the point. Used many well known stories (perhaps more original ones would be useful). Very well researched & written.

    0 of 0 people found this review helpful
  •  
    bramwell 12/09/2016
    bramwell 12/09/2016 Member Since 2016
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    "Highly recommended"

    Makes a lot of sense and examples show it works if followed through. I now apply the same across everything

    0 of 0 people found this review helpful
  •  
    Gregor 09/09/2016
    Gregor 09/09/2016 Member Since 2016
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    "Fantastic book, well worth a read!"
    Where does Start with Why rank among all the audiobooks you’ve listened to so far?

    Fantastic book, well worth a read!


    What was one of the most memorable moments of Start with Why?

    The Wright brother story; put your mind to it and you will achieve it vs money driven.


    Which scene did you most enjoy?

    The Wright Brother scene.


    0 of 0 people found this review helpful
  •  
    Matthew 05/09/2016
    Matthew 05/09/2016 Member Since 2016
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    3
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    "Inspirational"

    I always love it when an author takes the time to narrate themselves. A fantastic read and wonderful message

    0 of 0 people found this review helpful
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  • T
    08/09/16
    Overall
    Performance
    Story
    "Great info"

    Great book with great information. Just feel like it's just a bunch of examples of the same thing over and over ahem. Book could have been shorter. But still great.

    0 of 0 people found this review helpful
  • Tiago Moraes
    28/07/16
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    "wonderful book"

    I agree totally, and I wake up everyday with the why in my mind to drive me push even hard.

    0 of 0 people found this review helpful
  • Amazon Customer
    28/06/16
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    "The mos insightful knowledge"

    Simon is majestic in his presentation communicating with clarity and taking all of us into a self discovery journey to find our believe to inspire others. A million thanks

    0 of 0 people found this review helpful
  • Sean
    United States
    02/06/16
    Overall
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    "What an eye Opener. Powerful & Life Changing"

    what a great concept and it has constantly question and asking WHY in my business. very powerful stuff!

    0 of 0 people found this review helpful
  • Mahendra (MH)
    Melbourne Australia
    10/04/16
    Overall
    Performance
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    "The secret of engagement"

    This is a masterpiece, explaining the underlying psychology of how we can truly engage others. Highly recommend it for business entrepreneurs as well as others who would like to make a difference albeit even in a small way to the world we live in.

    0 of 0 people found this review helpful
  • Siamak
    02/04/16
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    "The context is priceless but"

    This book is a must listen for all entrepreneurs and visionary WHY types, but it is hard to get the point first time you listen to each chapter!
    I don't know why but this is the only book I became forced to listen every chapter twice a day; fresh listen on my commute to office and second time just after dinner.
    Find your way of listening in depth and don't question your conscience this book is a tough one.

    0 of 0 people found this review helpful

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