Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over?
People like Martin Luther King, Jr.; Steve Jobs; and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way - and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.
Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. Why is not money or profit - those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders but not others? Starting with why works in big business and small business, in the nonprofit world and in politics. Those who start with why never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
"Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!" (William Ury, coauthor of Getting to Yes, cofounder of The Program on Negotiation at Harvard Law School)
It seems as if Simon has taken his TED talk and put it in the book
He clearly loves apple, and Martin Luther King
Literally you can skip the first six hours as it is compilation of his love for Apple and ted talk. He even uses the same sentence
I liked the book is getting abit repetitive sometimes but overall was ok. I feel that it could be half the lenght and still get all the main points
There are moments where the audio crackles or it has excessive echo but the overall message is so powerful that it doesn't even matter
Life Changing Simplicity
The moment i realised that this simple concept can be applied to almost everything you do and say. How did i get to 30 and not realise / be told this.
I always enjoy listening to books more than reading them
If i could of done then yes
Take this concept and introduce it to your company / school / organisation, you will be classed a hero!
I saw a number of Simon's talks and thought "I got it". But I was still dealing with the rational why, not the heartfelt why! A truly thought leading and inspiring audio book.
We all know the importance of asking Why but it is great to hear so many real life examples and scenarios which help to bring it to life. There are lots of very relevant and powerful stories in this audio that will resonate with you. It's well worth a listen. I highly recommend it.
This is first book in a long time I gave up on. Some books have a central theme and write a book to support it, this was worst. I also think the examples were not explored in depth that would have brought them into questions. Really disappointed as I heard positive reviews and wanted to enjoy this. Read the title and you've read the book. Sorry.
"It is very repetitive, but quite good"
It has a good message but the author repeats the same things over and over many many times. This audiobook could be between 2 and 3 hours shorter.
Thought provoking, life changing ideas - narrated with passion. Simon communicates why we should start with why - made me go back to the drawing board and a re-evaluate my life and purpose as an entrepreneur.
"The volume sometimes loses words l"
Is an excellent way to do things in life, business and everything you want to start
"Great read, awesome listen!"
I'll be practicing my #CelleryTest from now on! In all aspects of life, start with why.
"Interesting, but too long"
Illustrates great ideas and is very thought provoking . However, the book gets repetitive around two thirds in.
"Makes you think about your WHY!"
This book has made me a bog fan of Simon Sinek! Just wanted to state this from the start. I really like his style, the calm of his voice and the certainty with which he presents his facts.
The book has very nice examples and follows a clear direction, has a clear flow. I will admit to the fact that the book tends to drag a bit along with some examples but I'm never the one to object repeating an example as I have stated in previous reviews. I always find this a very good way to make sure that you remember the core idea.
All in all I really recommend you give this one a listen! It will definitely be worth the while, without shadow of a doubt!
"Answering the most crucial question"
I really loved this, never heard anything like this in Business. This is a real life changer.
In one sentence: You would be an absolute fool not to read this great book!
"One of the books that I really ADMIRE "
Loved it. It's beyond AMAZING, it changes the perspective of my thinking and inspired me as well.
What the autor teach you through the 14 chapters is just something you must know.
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