Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over?
People like Martin Luther King, Jr.; Steve Jobs; and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way - and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.
Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. Why is not money or profit - those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders but not others? Starting with why works in big business and small business, in the nonprofit world and in politics. Those who start with why never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
©2009 Simon Sinek (P)2010 Gildan Media Corp
"Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended!" (William Ury, coauthor of Getting to Yes, cofounder of The Program on Negotiation at Harvard Law School)
It seems as if Simon has taken his TED talk and put it in the book
He clearly loves apple, and Martin Luther King
Literally you can skip the first six hours as it is compilation of his love for Apple and ted talk. He even uses the same sentence
Life Changing Simplicity
The moment i realised that this simple concept can be applied to almost everything you do and say. How did i get to 30 and not realise / be told this.
I always enjoy listening to books more than reading them
If i could of done then yes
Take this concept and introduce it to your company / school / organisation, you will be classed a hero!
The concept of starting with why is explained in an inspirational way and the book is well worth reading to understand it. Some of the material seems less relevant to the main point and there's probably more about Apple than is needed, but it's worth listening to in order to pick up the main messages of the book.
Great clear concept & content. Perhaps a little over cooked and labouring the point. Used many well known stories (perhaps more original ones would be useful). Very well researched & written.
Fantastic book, well worth a read!
The Wright brother story; put your mind to it and you will achieve it vs money driven.
The Wright Brother scene.
Great book with great information. Just feel like it's just a bunch of examples of the same thing over and over ahem. Book could have been shorter. But still great.
I agree totally, and I wake up everyday with the why in my mind to drive me push even hard.
"The mos insightful knowledge"
Simon is majestic in his presentation communicating with clarity and taking all of us into a self discovery journey to find our believe to inspire others. A million thanks
"What an eye Opener. Powerful & Life Changing"
what a great concept and it has constantly question and asking WHY in my business. very powerful stuff!
"The secret of engagement"
This is a masterpiece, explaining the underlying psychology of how we can truly engage others. Highly recommend it for business entrepreneurs as well as others who would like to make a difference albeit even in a small way to the world we live in.
"The context is priceless but"
This book is a must listen for all entrepreneurs and visionary WHY types, but it is hard to get the point first time you listen to each chapter!
I don't know why but this is the only book I became forced to listen every chapter twice a day; fresh listen on my commute to office and second time just after dinner.
Find your way of listening in depth and don't question your conscience this book is a tough one.
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