Psychologist and Harvard Business School professor Francesca Gino has long studied the factors at play when judgment and decision-making collide with the results of our choices in real life. In Sidetracked, she explores inconsistent decisions played out in a wide range of circumstances from our roles as consumers and employees (what we buy, how we manage others) to the broader human choices that we make (who we date, how we cultivate friendships). Gino's research reveals when a mismatch is most likely to occur between what we want to do and what we actually end up doing. What factors are likely to sway our decisions in directions we did not initially consider? And what can we do to correct for these subtle influences?
The answers in Sidetracked to these and similar questions help us better understand the nuances of our decisions and avoid the unconscious obstacles to greater efficiency, satisfaction, and ultimate success.
©2013 Francesca Gino. Recorded by arrangement with Harvard Business Review Press. (P)2014 HighBridge Company
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"Superb, but wordy"
There are a lot of good ideas and usable information in this audio book. It is wordy as an audio presentation because a lot of details about setting up and conducting the experiments is given. However, the material is so good, that it's definitely worth the time.
"Too many studies read one after another."
The content is derailed by the overemphasis of reading detail for detail studies rather than emphasis on discussion of conclusions and imitations for practice.
She tried but the content was dry.
I listened but I wish the writer spent much more time on suggestions for application.
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