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Sell with a Story Audiobook

Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale

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Publisher's Summary

Despite all the high-tech tools available to salespeople, the most personal method still works best.

Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.

Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:

  • Select the right story
  • Craft a compelling and memorable narrative
  • Incorporate challenge, conflict, and resolution
  • Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more

Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2017 Paul Smith (P)2016 Audible, Inc.

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  • JARED R CLEMENCE
    29/12/16
    Overall
    Performance
    Story
    "so good that I bought the hardcover"

    This audio book is so good that I bought the hardcover so that I could keep an easy reference book.

    3 of 3 people found this review helpful
  • Michel
    14/01/17
    Overall
    Performance
    Story
    "Great book , can recommend this one to anyone"

    For anyone in sales or for entrepreneurs who's looking for the keys to growth. This will definitely be a recommendation on the Online platform Vimentis V.I.P

    0 of 0 people found this review helpful
  • Mabyn
    11/01/17
    Overall
    Performance
    Story
    "As I walk"
    Where does Sell with a Story rank among all the audiobooks you’ve listened to so far?

    This is easily the book I can use the most. Someone else said it best when they said they think they need to buy the hard copy also?. Great working piece.


    What was one of the most memorable moments of Sell with a Story?

    Every story told was memorable & I will glean something from it.


    Which character – as performed by Paul Smith – was your favorite?

    Pick one.


    Was there a moment in the book that particularly moved you?

    I loved learning that I didn't know what a story was.


    Any additional comments?

    This book is actually making me work and has given me a way to do it. I'm excited that I might craft some solid stories.

    2 of 4 people found this review helpful

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