Despite all the high-tech tools available to salespeople, the most personal method still works best.
Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.
Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:
Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
©2017 Paul Smith (P)2016 Audible, Inc.
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"so good that I bought the hardcover"
This audio book is so good that I bought the hardcover so that I could keep an easy reference book.
"Great book , can recommend this one to anyone"
For anyone in sales or for entrepreneurs who's looking for the keys to growth. This will definitely be a recommendation on the Online platform Vimentis V.I.P
"As I walk"
This is easily the book I can use the most. Someone else said it best when they said they think they need to buy the hard copy also?. Great working piece.
Every story told was memorable & I will glean something from it.
I loved learning that I didn't know what a story was.
This book is actually making me work and has given me a way to do it. I'm excited that I might craft some solid stories.
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