This is a complete and unabridged audiobook from the original 1923 publication of Claude Hopkins' classic book on advertising, Scientific Advertising. This short listen is recommended by David Ogilvy, Jay Abraham, and many other masters of marketing. It contains many principles that are common in Internet marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, etc.
Public Domain (P)2015 Tridb Audiobooks
Simple and clearly presented, the original book contains basics about advertising that still hold true.
This is let down by the performance. Not only is this slow, the voice actor also mispronounces words and pauses as he struggles to read phrases.
The book also makes reference to a few adverts that were included in the original publication.
"Too old for relevancy"
I wanted to read the author based on a reference in the book The Power of Habit. I figured there would be some good foundational marketing nuggets, but there really weren't besides testing copy.
"very difficult to follow"
Maybe there are some interesting contents, but the evrchanging volume of the speaker and his scarce enthusiasm makr this reading very difficult.
"Hands down the worst book I've heard on Audible"
Just don't listen to this book. The content is... alright I guess. It really just boils down to making sure your cost to acquire a customer is less than your income per customer. Boom, now you don't need to suffer through this horrendous narration.
Not a chance.
AAAHHH MY EARS!
I don't know if the narrator did this professional, freelance, or what, because it seemed unedited, and had absolutely no passion or energy. The guy seemed almost bored as he read, which made it a drag to listen to. And I'm almost certain he didn't prepare at ALL for this narration, as he was stumbling over words constantly.
The narrator is a little unenthusiastic. But very useful info inside for anyone who wants to market or advertise their business. Youll probably listen to this one more than a few times. Its short but great.
"This is a must own book..."
In short this copywriting book, reminds you of the basic things that you need know if your copy is going have a chance at turning someone into a customer.
While this isn't a book for copywriting as much as it is a book for better understanding how door to door sales people write copy today.
This is a 4 times a year kinda of book. Every 3 months you need to go back and listen to this book again.
This is where a lot of the greats started.
"Great audible on advertising"
Gives key points what to do for the best adverting. Headline is most important. Nothing exotic or odd regular print just as good
"Great content, brutal narration"
Very quick listen considering you have to listen to it at 1.75 speed and it's already a short book. However there are some great nuggets and excellent reminders. Some of the advice is outdated and no longer applicable due to advancements in tech, but still worth the listen.
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