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Purple Cow Audiobook

Purple Cow: Transform Your Business by Being Remarkable

Regular Price:£11.19
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Publisher's Summary

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.

©2002 Do You Zoom Inc.; (P)2009 Gildan Media Corp

What the Critics Say

"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." (Publishers Weekly)

What Members Say

Average Customer Rating

4.3 (278 )
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4.4 (205 )
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Performance
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  •  
    KayKay 21/03/2016
    KayKay 21/03/2016
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    "It says it all on the cover..."

    Then spends the rest of the book repeating it. I didn't hate the book, I wanted to hear it based on its hype. You can't argue the importance of being 'remarkable' in business but the message is superficial and everything I got from this I could have gotten from a quote poster. This is better if you already have a formed business idea. Loads of sound bites, not the greatest amount of substance

    2 of 2 people found this review helpful
  •  
    Music Man 18/08/2015
    Music Man 18/08/2015

    prestige4u

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    "Interesting read"

    I found this book useful and the ideas interesting for starting up and running my new business

    2 of 2 people found this review helpful
  •  
    Rich 20/07/2015
    Rich 20/07/2015 Member Since 2016
    HELPFUL VOTES
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    "Interesting"

    Super fast and interesting listen. Definitely worth taking lessons from it and changing your strategy to be remarkable and standout

    2 of 2 people found this review helpful
  •  
    Michael Rice 29/05/2015
    Michael Rice 29/05/2015
    HELPFUL VOTES
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    "Stimulating and brilliantly read by the author!"

    I love it when the author narrates his own book, bonus Seth! Good listen, especially when driven but felt it could be condensed. I got the point quickly! Good point, well made, just a bit repetitive towards the end.

    2 of 2 people found this review helpful
  •  
    JedHoll 17/05/2015
    JedHoll 17/05/2015 Member Since 2015
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    "Convincing arguments"

    In this book the author makes a compelling case for being outstanding or exceptional. While this might seem obvious he does put a different spin on it and he links it to how it will help you market your business. I enjoyed the book and it made me think.

    2 of 2 people found this review helpful
  •  
    Ruari UK 05/12/2012
    Ruari UK 05/12/2012 Member Since 2016
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    "Purple Cow"

    The title initially made me dubious but I was sold by what the book was offering. This book is a MUST HAVE for every small business and larger businesses could also learn from this. The best read I have had in years and every sentence has had me thinking, reviewing and processing my own business. I wish I had found this book a few years back. Hoping Seth has more for us to learn from. Thank you.

    5 of 6 people found this review helpful
  •  
    Joey 03/04/2015
    Joey 03/04/2015 Member Since 2016
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    "Good ideas"

    Another good Set Godin book. Good examples and theories. Sometimes hard to fully accept the theory entirely

    1 of 1 people found this review helpful
  •  
    Maureen Johnson (Kent U.K.) 07/03/2015 Member Since 2017
    HELPFUL VOTES
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    "Excellent content."

    This audio book shows you how to be extraordinary and stand out from the crowd. I would definitely recommend this book.

    1 of 1 people found this review helpful
  •  
    G-Man London 13/05/2017
    G-Man London 13/05/2017 Member Since 2014
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    "Punchy little idea"

    I love the succinctness of this book and its well thought out and simple high level concepts. As always, Seth gets you thinking differently and challenging what you're doing and how you're doing it. 3 hours very well worthwhile spent.

    0 of 0 people found this review helpful
  •  
    Richard Cassidy 13/04/2017 Member Since 2016
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    "Good for its era"

    It's only fair to highlight the fact I listened to this book some 13 years after publication, and a lot has happened between 2004 and 2017. Had I read it at the time, it probably would have earned 4 or 5 stars.

    Because it's only 3 hours long, I recommend you listen if you'd like a reminder of how to be unique at what you do. Some good success stories to take away from.

    0 of 0 people found this review helpful
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  • Derek
    New Market, MD, United States
    21/12/09
    Overall
    "A must read for all entrepreneurs"

    If there is a required reading list for entrepreneurs, this book should be at the top.

    9 of 9 people found this review helpful
  • Ren
    Altona Gate, VIC, Australia
    09/04/10
    Overall
    "Classic Seth Godin"

    I've become a big fan of Seth Godin in recent months, and this audiobook didn't disappoint. The Purple Cow is the truly unique and remarkable product, service, benefit or feature that can make your brand stand apart from the countless boring - and floundering - brands out there.

    Godin's very good at weaving together his advice, anecdotes and theories, and I came away from Purple Cow feeling newly energized with creative and innovative ideas. The man himself is a living demonstration of the power of creative brand-building, and I hope his ideas keep flowing freely for a long time yet.

    6 of 6 people found this review helpful
  • Phillip
    Mountain View, US, Canada
    25/06/12
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    "!!!! Good !!!!! Should be a chapter, not book!!"
    Would you recommend this book to a friend? Why or why not?

    I would and have recommended to friends, only because I agree with the concept; the delivery was long winded way of saying 'make your products unique' so that your talked about and remembered.


    5 of 5 people found this review helpful
  • Sunny
    Cedar City, UT, USA
    07/05/10
    Overall
    "Excellent"

    I found this book so informative and interesting, that I listened to it twice. It is easy to listen to, and full of insight. I highly recommend this book to anyone in any line of work, especially small business owners.

    10 of 11 people found this review helpful
  • Daryl
    Tapping, Australia
    29/12/09
    Overall
    "Possibly Seth's best work to date"

    I am a big fan of Seth Godin. I am on Tribes on Ning, I have interviewed him in my blog, and I read most things he posts or publishes.

    And for me, this is probably his best work to date. The entire concept of the purple cow is simple - be remarkable. But as always he supports this with many layers of examples, tactics and case studies.

    I am a consultant and for me this book has helped a heck of a lot.


    9 of 11 people found this review helpful
  • Matt
    Parkdale, Australia
    28/08/09
    Overall
    "Delightful, Engaging and Insightful"

    I love this guy's work. It's not just that he's a marketing visionary - he's a brilliant communicator too.

    I'm amazed at how well the book works in the audio medium. It's almost as if he wrote it with audio in mind.

    Strongly recommended. Very, very useful if you have your own business.

    9 of 11 people found this review helpful
  • George
    Austin, TX, United States
    02/08/13
    Overall
    Performance
    Story
    "wholly unremarkable"
    Would you recommend this book to a friend? Why or why not?

    Not really, it just seemed like the really interesting point to this book is that the title is a Purple cow, after that, not too much that stands out.


    2 of 2 people found this review helpful
  • jfhn
    25/11/09
    Overall
    "Kinda like the Blue Ocean"

    i liked the examples shown in the books which explains how the tips have been applied to reality, also clarifies that safe is risky in a way that sticks. It overfills with information at certain times but overall is good.

    4 of 5 people found this review helpful
  • Kadeem Codrington
    23/01/17
    Overall
    Performance
    Story
    "Very Educational"

    I know a lot to where i believe I will have successful career. I have greater confidence and understanding when it comes creating selling to people. Narrator did what he was paid for but he was mediocre. I like David Drummond but he's the only other person I listened to on Audible

    1 of 1 people found this review helpful
  • Haylo29
    21/02/13
    Overall
    Performance
    Story
    "Waste of Money!"

    The author doesn't have a point other than he thinks you should come up with something original in business. DUH!

    1 of 1 people found this review helpful

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