In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you", and "Everything matters", Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.
©1997 Howard Schultz and Dori Jones Yang. Published by arrangement with Hyperion; (P)1997 HighBridge Company
"Several moments - Schultz scoffing at the idea of Frappuccinos...striding into a beverage pow-wow, demanding "What is going on with the eggnog latte?" - turn out richer than a cup of Kona." (Entertainment Weekly)
"Here is what makes a great business audio: real business wisdom passed along as stories within stories." (Minneapolis Star-Tribune)
I read the paper version of this book and it was fascinating. I decided that I wanted to read (i.e. listen to) it again so I bought this audiobook. I didn't realize it was abridged.
All I can say is that the abridged version has removed almost all of the fascinating and thought provoking content. This is just a shallow historical recounting of how the starbucks chain was formed.
My advice: read the full book. It was fascinating.
I've read in other books how first class their customer service and staff training is. reading this book was good to understand how it came to be. Schmidt is a true entrepreneur. currently I wonder how someone can change course into uncertainty so many times but if you passionately believe in the values the rest will come.
I found this a light but informative insight into how starbucks grew, prospered and ultimately became the global brand we now know and love. Definately inspirational and proves that grit, determination and hard work really does pay off.
Loved this :D
It's essentially a nice long summary of Howard Schultz's business life encountering, joining and then purchasing starbucks to fulfill a dream vision. Not a guide or a lesson to business but more of an insight.
With tI am sure that I can take away with me some important lessons from his struggle - and since they're in a nicely explained story im sure they'll be easy to remember.
Narrating was very clear. Felt it was an excellent listen all over.
On another note.. I really want a starbucks.
"High Powered Brew"
Where there's passion poured into vision and done on purpose, you have a wonderful result. Howard Schultz brought more passion for coffee to the table than the founders. The Starbucks story proves great ideas don't come easy: they only come with persistence and courage. It also proves you can do the right thing and win. Highly recommended!
"wish it wasn't"
abridged. I would have much preferred the full book.
"Waist of time"
Little business lessons to get from that. Dont waist ur time ; get another book to get betters
I enjoyed this very much! so inspirational for entrepreneurs to believe in yourself, highly recommend
"Time for Part 2 of the Starbucks story"
This book only goes up to late '90's, but is a great record of Starbucks to that point. It'd be interesting to hear Mr. Schultz's follow up on the next 20 years.
Truly inspiring and gives great inside on the inception and continued growth, from a small business to a large conglomerate.
"Really good listen"
It's not my top 5 business biography but it's very good. The reader did an excellent job and was pleasant to listen to
hell ya this book was pretty good, shows the impotence of vision in leadership endeavors
"Well worth the read on Starbucks"
Motivational, inspiring and heartfelt
The author spoke directly on what he wanted for the company's goals
Where the author talked about change in his career life. Having to make difficult decisions in leaving behind his his well paying job. To an un known terrain with only the will and strength to persevere.
"a must read for entrepreneur spirit."
very educational, together with excitement. good for encouragement. must review to keep it fresh,for inspiration
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