Don't fight for customers; let them fight over you!
Have you ever queued for a restaurant? Preordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients; clients chase them.
In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action?
In Oversubscribed, entrepreneur and best-selling author Daniel Priestley explains why and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money.
Oversubscribed shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business; it explains how to become oversubscribed, even in a crowded marketplace; it is full of practical tips alongside inspiring examples to alter our mind-sets and get us bursting with ideas.
It is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched.
©2015 Daniel Priestley (P)2015 Audible, Ltd
Great book and practices to use, Recommend using this technique it has worked in my business.
I've never left a review before but I must say this one deserves one! Make sure you have pen and paper ... There's s mountain of good info - can't wait to start implementing it - even my husband is listening to it!
The right book at the right time for an SME looking to do things better. One of the best business books I have read or listened to for SMEs - and I have listened to a lot of them. It can be seen as something of a sequel to Entrepreneur Revolution as it is for the business that already exists but had not yet become dominant in its industry. Packed with useful things to think about, even if they did not all immediately apply to me.
There's something a little hypocritical in an alleged business guru touting the key message that you should give information away for free but charge for the implementation, particularly when that information is contained within a book you've just been charged for. Or perhaps Mr Priestley will be visiting my business premises to implement that information? There were a couple of useful tips in this book, possibly enough to include in a nice little pamphlet that could have been given away by the author for free. I laughed out loud when Mr Priestley himself explained in the books epilogue how he had struggled with the decision to include one of his 'precious' business secrets in a chapter of this book but ultimately decided that he would. However, he'll leave you to guess which precious secret he was talking about but believe me when I say that there are no precious secrets in this book, or at least none that I hadn't already learned for myself through pragmatic experience. The 'precious' business secret is simply a case of the author creating a set of new clothes for the emperor.
Ideas and methods which I feel confident enough to to start implementing. I found the content realistic without much "fluff". I would recommend this to anyone starting out or anyone wishing to improve on their current business.
No idea. I don't read print copy due to my ptsd
The last sentence where he teases you about the 'most important lesson'
No. Simply because of my work load.
I've been through this audiobook 4 times in the past 3 months.
It's rare I find a book which offers case studies which are not bloated or packed full of ego.
Whilst the author isn't shy, his case studies about his own success seem relevant and not bloated.
I know Rob Gardner who was mentioned in this book and can testify everything stated about him is true. This gives me a confidence in the text and as such I have taken on board much of what is said.
A must listen too.
I'd previously read Key Person of Influence and Entrepreneur Revolution which I loved. However, I think this was another step up.
I feel like I actually have a strategy to take my business to the next level
I have to say that there are some golden nuggets in this book. I love the practicality of the ideas discussed. The last chapter was not very interesting for me because I don't have and will not in the near future, form a team.
"Not dissatisfied but won't be recommending"
A couple of interesting thoughts/suggestions but not enough of them to be truly compelling so won't be recommending.
"Excellent! Great food for thought"
Yes, This is and will have a huge impact on the way I do business. I have listened to this 2x in the car and now need to sit and take some notes and then create my plan. Excellent content. Makes a lot of sense. Easy to find things that will fit for you and the way you like to do things.
This book had some great prqctical insights! Well worth the investment. Written by someone who has done it.
I'm a serial entrpreneur (from the US) who has read/listened to hundreds of books about the topic over the past 15 years. More specifically, I'm in the digital marketing field and I'd say this book is spot on the cutting edge of that. I had no idea who Daniel Priestley was before downloading this audio book on a road trip. I'm now a big fan. The value of these principals to anybody with an idea/business/dream are exponential. Do yourself a favor and read/listen to it.
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