With must-have updates, a new edition of the best-selling method that shows how anyone can turn their one simple idea into millions - without lifting a finger!
Stephen Key is an award-winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the best-selling book One Simple Idea. Since that time, many changes have occurred in the entrepreneurial world.
One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching listeners how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used the author's strategies.
©2015 Stephen Key (P)2015 McGraw-Hill Education
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"This maybe it!"
Knowledge is power. I hope this will help me live my dream life! This was a joy to read! I want to see where this journey will take me!
"One of the most useful and practical audiobooks but"
The content and narration are top notch. The tips are highly practical. However, the audio chapters don't match the book/narrator. This is very frustrating. In the middle of an audio chapter you would have a new book chapter beginning. 2 minutes after an audio chapter begins a book chapter ends. The narrator would refer to chapter 16 which is audio chapter 18. This drove me insane. There ought to be an invention to match the audio chapters with book chapters, Stephen?
I found it very helpful and informative. Definitely a great place to start to understand the licensing business.
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