Why do most new businesses fail, yet a few entrepreneurs have a habit of winning over and over again?
The shocking discovery of years of research and trial is that most startups fail by doing the "right things", but doing them out of order. In other words, human nature combined with our entrepreneurial drive puts us on autopilot to become part of the 70 percent to 90 percent of ventures that fail.
From Thomas Edison to Steve Jobs, the "nail it then scale it" method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. These processes and principles have now been distilled into a handbook to guide entrepreneurs and innovative product managers to victory.
Stop following conventional wisdom, and join the few entrepreneurs that can consistently take their innovative idea all the way to a successful company launch.
©2011 Paul Ahlstrom (P)2014 Nathan Furr & Paul Ahlstrom
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"A step-by-step plan to succeed as an entrepreneur"
As a serial entrepreneur, I have always struggled with taking my "big idea" and turning it into a profitable enterprise. Nail It Then Scale It provides the methodology necessary to vet the idea and then run with it. After reading though the book twice, I purchased the audio book to listen to as I drive. The audio book teaches and inspires while bringing real world application to your entrepreneurial spirit. If you have a "big idea" you would be wise to start here.
"An Important Read for Anyone with a Product Idea"
This book offers practical advise for anyone that want's to successfully take a product to market. The NISI model is a valuable step-by-step approach to defining and delivering a product that is as applicable for product management teams and internal service organizations as it is for entrepreneurs.
The authors do an exceptional job or weaving together numerous sources of marketing and business knowledge in combination with primary research and personal experience to make entrepreneurial success achievable.
I need a hard copy of this book for my business library.
The narration worked better for me at 1.25x or 1.5x speed.
"Excellent, practical knowledge"
This book is an excellent "listen to" for those entrepreneurs and existing CEO's trying to find their way. It provides an easy to follow and sequential path to excellence. Too often many us fall in love with our ideas or solutions instead of falling in love with the problem we are trying to solve. Nail It keeps you focused on the right objectives. I would highly recommend it.
"Every Startup and Young company should study this"
It's a good update from the book. I liked that I could listen while driving.
Indispensable by Monday. Another great book on intrepreneurs and entrepreneurs.
I think you can contemplate differently when hearing the voice. A human voice adds emotion that's different than your own thoughts.
No. It takes time because there is so much that can and should learned and used by your business. I think you need to take notes about every 10 minutes because there is something valuable and thought provoking constantly.
I love that this could be used as a workbook for how to discover the right markets and make sure you've got the right focus quickly before you've wasted so much time, money and energy and possibly failed before you got started.
"Fascinating and very enjoyable."
Absolutely! If you have wondered why your business isn't working, then you need to listen to this book. And even better, this book teaches you what you need to do to fix it.
I really enjoyed the stories that were interwoven throughout...examples create a connection to the real world...instead of being purely abstract or theoretical.
No, this was my first listen to Mike Chamberlain.
Again, the real world examples just pulled me into the story.
Yes, the slides that go along with the audiobook were not working well. I tried both Internet Explorer and Chrome browsers and I could not get the slides to advance or go back. That became a little frustrating.
"A must read for any new or seasoned entrepreneur!"
As a serial entrepreneur I've had successes and failures. I really enjoyed reading NISI because you have intuitions about why you failed or succeeded, but all you have to draw on is your own experience. Paul and Nathan have seen hundreds of companies and met thousands of entrepreneurs. NISI crystallized all of that knowledge into a practical method to increase the likelihood of success. I'm always working on a new venture and before embarking on something new I'm going to re-read NISI so that I don't fall into the trap of thinking because you were successful once you can do it again. It is too costly and too painful to not follow their advice!
My favorite part of about NISI is the way the authors bring together concepts like Crossing the Chasm, corporate, marketing and channel strategies and boil them down to practical recommendations.
You learn the most from your failures, so when Paul and Nathan talked about the delicate balance between believing in an idea vs. listening to actual customers it brought back painful memories of living that and making the wrong decisions because we believed too much in the idea and invested too much in making something no one wanted.
I believe this is a must read for anyone embarking on the entrepreneurial way of life. If I could have read this 20 years ago, it would have helped me learn some lessons that I learned from the school of hard knocks! It also helps you identify where your intuition is right and gives you confidence to move forward with the next idea.
"As an entrepreneur, this is a MUST read."
1st time or serial entrepreneurs can benefit from reading the principles taught in this book. I have followed these with both of my startups and have seen success. Paul and Nathan have done a great job breaking it down to bite size bits to help every entrepreneur.
"Great insight into entrepreneurship"
This is a great book which provides great insight into entrepreneurship. It shares methods and useful tools to "nail it". It is a must read for anyone who is looking to start a business or scale a business.
this book is to the point. Almost anyone can succeed with NISI process. thank u
"lacks polish, for business book it is repetitive"
it is ironic, for a book that professes to advocate for Focus efficiency and performance, the book is so repetitive I often wondered if the player had gone back a chapter and Play It Again.
the narration is clear but in a very nasal tone. I couldn't help thinking the book needed an editor
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