Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world - to create an idea that flies. But for every groundbreaking business that started this way, a thousand others have stalled or failed. Why? What's the secret to success? What do Khan Academy, the GoPro camera, the Dyson vacuum cleaner, and Kickstarter have in common?
After years of consulting with hundreds of innovators, creatives, entrepreneurs, and business leaders to help them tell the stories of their ideas, I have discovered something: Every business that flies starts not with the best idea, the biggest budget, or better marketing but with the story of someone who wants to do something - and can't.
We don't change the world by starting with our brilliant ideas, our dreams; we change the world by helping others to live their dreams. The story of ideas that fly is the story of the people who embrace them, love them, adopt them, care about them, and share them. Successful ideas are the ones that become meaningful to others - helping them to see what's possible for them. Our ideas fly when we show others their wings.
©2015 Bernadette Jiwa (P)2016 Gildan Media LLC
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I love how the author lifts up the idea or concept of making the product or service meaningful and reverse engineering towards that goal. Of course we know this but the cases and insight did add new depth to the concept.
"really great introduction to meaningful design"
great examples and quotes from innovators and disruptors. small teams putting people over everything else when designing
"The next book will be better"
a simple overview of how to market to your customers 101.
I didn't discover anything new in this book I have read on HBR.
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