Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders. Although matchmakers have been around for millennia, they're becoming more and more popular - and profitable - due to dramatic advances in technology, and a lot of companies that have managed to crack the code of this business model have become today's power brokers.
Don't let the flashy successes fool you, though. Starting a matchmaker is one of the toughest business challenges, and almost everyone who tries to build one, fails.
In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze multisided platforms and discover their principles, and who've consulted for some of the most successful platform businesses in the world, explain how matchmakers work best in practice, why they do what they do, and how entrepreneurs can improve their chances for success.
Whether you're an entrepreneur, an investor, a consumer, or an executive, your future will involve more and more multisided platforms, and Matchmakers - rich with stories from platform winners and losers - is the one book you'll need in order to navigate this appealing but confusing world.
Cover design by Stephani Finks.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.
©2016 David S. Evans and Richard Schmalensee (P)2016 Audible, Inc.
This book provides an excellent and precise analysis of multi-sided platform innovation. I will highly recommend it for executives to understand the fundamentals of this powerful development.
Nicely combines economic theory, case studies , risk strategy and common sense in a few hours.
It's up there with the work from Carlota Perez and other platform literature.
Written by two very smart guys!
"Compelling version of the platform revolution"
If you're going to spend your money, send it on the platform revolution -
a much more thorough undertaking.
Most of the book repetition of few good points again and again. After few chapters it did not sustain interest. Also the performance is pretty robotic.
"The Platform Revolution is a 100x better than this book"
In a world where The Platform Revolution doesn't exist Matchmakers is a passable book, but it feels like a book report with a great deal of softness. The real value of understanding marketplaces come from nuance and specific details that the author not only glosses over but likely doesn't understand.
"Dry but fascinating"
multi platform is not new. This book looks at the history and application of multiple businesses and their models. Not a page turner, but a steady read.
"Good analysis of marketplaces"
Not as good as other books in getting in behind the facade of how multi sided platforms take off, such as platform revolution or the house that jack built.
Reads more like a text book.
Chapter on subsidies was good.
"Great complement to Platform Revolution"
I found Matchmakers to be a great compliment to Platform Revolution -- raising a number of distinct concepts and analogies that I found insightful and useful.
Must read for everyone interested in platform businesses. Should be part of every MBA program
"Book about matchmakers"
Somewhere in the middle, not my favorite book, but there is something to think about.
Thinking how many of great business work, what value they create and how t use some part of it in my business. Many of today biggest businesses are matchmakers. Before reading this book, I had not thought about them in way like this.
Some things to think about, how modern economics work. Many great real life examples and comparisons.Could be great reference for study projects. At first wasn't fan of narrator, but after some time it was really good, great for this book.
"the author covered hit the nail on it's head"
"read" the book in one day/night, very relevant to the project I'm working on now and had presented many new views which were overlooked this far. thank you
"good but there is better "
this is a very good book. a must read. but there are even better books on the topic.
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