This guide, written in a practical, straightforward style, covers how to win new customers and increase sales; how to market a business, its services and products cost effectively; how to make advertising work; how to get better results from direct mailings; how to boost your organisation's profile through editorial coverage; how to win more business at exhibitions; how to develop and exploit opportunities for joint promotions and sponsorship; how to conduct e-mail campaigns; how to write newsletters and e-newsletters.
There are lots of tips and techniques, and a "bullet point" summary at the end of each chapter for easy reference.
©2007 Pauline Rowson; (P)2007 Rowmark Ltd
"Highly informative, straightforward, practical advice." (Business Link)
Pauline Rowson keeps things simple. I doubt think she'll ever win the nobel prize for literature, but she does communicate some simple truths, simple tasks and sticks to what's on the tin.
"Straight to the point"
Fast and easy to listen, great back to basics to focus on the essential you have to do as a manager
Good startup book
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