The tricks are as old as Aristotle and as new as The Daily Show: know how to appeal to each specific audience through research and thoughtful planning, and then use appropriate content and style. Bartlett's advice is common sense backed by dozens of real-world examples.
Learn:-How to devise a simple strategic goal for every interview, meeting, or speechHow to give your audience your message, but in the way they will be the most receptive toHow to make messages positive, concrete, and empatheticHow to use blogs, podcasts, and YouTube to promote your message
©2008 David Bartlett; (P)2008 Macmillan Audio
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"More of a book for Public Relation"
I brought this audio in expectation on providing practical tips on delivering impactful massages. Sure enough the early part of the book gives alot of practical advices on presentations and planning key messages to audience. The later half deal mainly with handling and taking advantage of public media to drive the point. Good for managing public relations but not what I am looking for in enhancing communication at a personal level.
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