Lead your business the Starbucks way.
Foreword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C.
One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon - a result of the company's exemplary leadership practices.
Joseph Michelli, author of the Wall Street Journal, USA Today, and Businessweek best seller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time. Michelli offers a perspective on the leadership principles that drove the iconic coffee company's resurgence from serious setbacks during the economic downturn - one of the few true turnaround stories of this time. And the company continues to grow dramatically, entering new markets and channels with fresh products and technologies.
In Leading the Starbucks Way, Michelli establishes five actionable principles that fuel long-term global sustainability at Starbucks and that can be used in any company, in any industry:
Leading the Starbucks Way is a penetrating look at the inner workings of one of today's most successful brands. The company gave Michelli one-on-one access to a variety of employees (called partners) to write this book - from baristas to senior leaders, including Howard Schultz, chairman, president, and chief executive officer.
In short, success is all about loving your product, loving your customers, and loving your employees. Sincerely. Without fail. Even in the face of business challenges.
©2014 Joseph A. Michelli (P)2014 Brilliance Audio, all rights reserved.
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"This is a promotion for Starbucks"
Im going to try the first one - as that was the one I meant to buy
"The customer pays for hearing publicity"
It had some interesting things but all in all it sounded like they were selling me on buying Starbucks and not explaining how to imitate.
A lot of examples
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