Each tested and effective sales technique is clearly described, role-played, then reviewed in live, exciting seminars...introduced and summarized by Earl Nightingale and conducted with a group of sales professionals by master sales trainer Fred Herman.
Keep It Simple, Salesperson is an exciting refresher course in selling for the seasoned pro and a training program par excellence for new sales personnel.
©1982 Fred Herman and Earl Nightingale (P)2015 BN Publishing
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Very informative. Chapter 4 is my personal favorite. Chapter 11 answered one of the hardest questions I've been trying to answer since I've started my business.
"Tried and tested advice on the market!"
When I downloaded this book I was expecting a more traditional approach to selling due to the age of the material. But I was surprised to hear about strategies which are still current, strategies which you will also find in books writen by more current writters such as Brian Tracy or Grant Cardone.
And the fact that it's structured as a seminar makes it really fun and interactive. You hear other seminar attendees expressing their opinions and thoughts so you get into the group feeling. I'm just surprised that I cannot find more materials by Fred Herman. He seems a real specialist on the topic and has a special style of teaching.
The recording is low quality due to the technology of the time, but it adds to the feeling of the experience.
"Tried and True"
I will train my Sales folks with this book and ask them to summarize and make contemporary the thoughts.
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