Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals.
In his new book It's Not Who You Know--It's Who Knows You!, noted speaker and visibility expert David Avrin shows you how to craft, build, and promote your own brand and win the eyes and ears of the marketplace. This book offers a refreshing, new perspective on marketing, PR and strategic branding while giving you the tools and creative advice you need to solidify your market niche by differentiating yourself from the competition, crafting a truly marketable and promotable brand, and raising your visibility. If you want to get noticed and turn the spotlight on your business by becoming more newsworthy, this is the only resource you need.
©2009 David Avrin; (P)2009 Audible, Inc.
I have now listened to this book 3 times, and I cannot stress how valuable the information contained in it has been for me. It is definitely a must have in any entrepreneur's book shelf.
I'm afraid that I bailed out after three hours of hearing the blindingly obvious. I wish I'd trusted my gut feeling as per Simon Sinek and stopped within the first hour. I kept waiting for a new insight or fresh approach but left wanting. Maybe as a book this works better because you can skim through and pick out the key headlines and the odd insight but this was a random walk through treacle.
As a business owner of two years I found the book really helpful and I can relate to many of the situations. David's narration is easy on the ear and certainly a book I would recommend.
"Useful information but a bit spammy at times"
Useful information presented in an enjoyable manner. Would give it a listen to again but the plugging of his website and services annoyed me at times.
Useful information that isn't far fetched or ridiculous.
no characters in it.
Useful information for micro businesses with out the
"Love this guy!"
Funny , clear, casual,on point, and exceedingly easy to listen to given his style , pace and timbre . Great content.
"Highly relevant to any business of any size."
Highly relevant to any business of any size. Performance was engaging and relatable. Highly recommended. Gives details of both what to do and what not to do.
let them see you
no extreme reactions but a few mild aha moments
an informative book I would read again
"This book was so good, I want to eat it!!!"
A great book for small business marketing, The material was timely, narration was easy to follow and the book was well organized.
Loved the summary at the end of each chapter.
This book is a great reference guide for business owners trying to upscale their marketing efforts.
"Great for the new into marketing and branding"
Practical expertise for those who want to build a strong brand and are new in the business
"The visibility coach says......" Every little detail is important when you want people and business to see you, ando most important, when you want people to remember you.
I really enjoyed it. I think it is because he is the one who wrote the book, so of course he is very passionate about it. Never felt bored.
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