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Influence Audiobook

Influence: The Psychology of Persuasion

Regular Price:£27.69
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Publisher's Summary

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

©1984, 1994, 2007 Robert Cialdini (P)2016 HarperCollins Publishers

What Members Say

Average Customer Rating

4.5 (222 )
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4.4 (178 )
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4.5 (181 )
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3 star
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Performance
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  •  
    Varez White 22/03/2017
    Varez White 22/03/2017 Member Since 2016
    HELPFUL VOTES
    3
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    "Easy listen"

    Really enjoyed this one as it was so easy to listen and absorb. I was surprised when it ended as the time just flew by. Definitely on my recommendations list.

    3 of 3 people found this review helpful
  •  
    Miss T UK, Central 25/10/2016
    Miss T UK, Central 25/10/2016 Member Since 2016
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    "Fantastic"

    Insightful, well written, well narrated. One of the best books on the psychology of persuasion and influence I've read to date.

    6 of 7 people found this review helpful
  •  
    MarkE 25/05/2017
    MarkE 25/05/2017 Member Since 2015
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    "An essential read for a Facebook world!"

    In a time when you can be psychologically profiled just by your likes on Facebook, and then be sent messages that will appeal to you, this book is an essential read. A well written, researched and read book.

    2 of 2 people found this review helpful
  •  
    MR N. 10/06/2017
    MR N. 10/06/2017 Member Since 2017
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    "Great for marketing , sales and buyers"

    A real insight into influence , I read this after pressuation which is written much later , and this book still stands its ground as a heavy weight.

    Moony Victoire nijjar
    My sos family

    1 of 1 people found this review helpful
  •  
    Ben B. 01/02/2017
    Ben B. 01/02/2017 Member Since 2017
    HELPFUL VOTES
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    "Entertaining and informative"

    If your running a business of any size or are working in sales or marketing this audio book is worth a listen.

    3 of 4 people found this review helpful
  •  
    Z Matthews 31/12/2016
    Z Matthews 31/12/2016 Member Since 2016
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    "Not for me."

    For some people this book may be great, but it wasn't one for me.
    I feel the book could of been condensed down by a good few hours, some of the stories seemed to go on for longer than needed.
    While there were a huge amount of references cited, I would of preferred if there were more practical examples.

    2 of 3 people found this review helpful
  •  
    Romello Martin 21/06/2017
    Romello Martin 21/06/2017 Member Since 2017
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    "Mediocre at best."

    after listening to titles such as Pitch Anything, Door to Door Millionnaire and How to win friends and influence people. this was disappointing

    0 of 0 people found this review helpful
  •  
    paul 06/06/2017
    paul 06/06/2017 Member Since 2014
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    "Great read."

    Recommend experienced or beginner. It makes very simple work of very powerful concepts in psychology and business alike.

    0 of 0 people found this review helpful
  •  
    Ae Cameron London 04/06/2017
    Ae Cameron London 04/06/2017 Member Since 2017

    CAF

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    "So enlightening"

    this book was fascinating from start to finish. I made several pages of notes. must read.

    0 of 0 people found this review helpful
  •  
    Geraint 20/05/2017
    Geraint 20/05/2017 Member Since 2017
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    "Marketing Broad Concepts"

    interesting oversight of Key psychological techniques for marketing. broad concepts still relevant but some of the references obviously now a little dated, and thankfully society has evolved since then.

    0 of 0 people found this review helpful
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  • B. Ferguson
    06/12/16
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    Story
    "Excellent"

    This audiobook is just the right length. The influence principles were described with easy to follow stories and examples. The funniest stories were how the author was duped by an influence principle. If you're looking to be more effective in your communications with people, I would highly recommend this book.

    It will help you understand why people are drawn to certain things, why people are reluctant to change their mind, etc

    16 of 17 people found this review helpful
  • Tom Huffman
    28/01/17
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    "Life decisions"

    This book provides excellent insight to how we should responsibly challenge authority and outside influences in our lives. We are conditioned from birth to unconsciously conform and comply on societal queues; we must make a conscious effort to scrutinize our decisions and ensure they fulfill our needs and not our wants.

    7 of 7 people found this review helpful
  • ProudPapa34
    08/01/17
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    "Eye Opening"

    I listened to this book in about a week, and it's already making me perceive the world in a different way. From the guy at McDonalds who smiled when he asked if I wanted to donate a dollar to St. Jude to the man who gave my church a timeline on the purchase of an old church building because he has other "interested parties," I am more aware of the compliance tactics that people inadvertently or intentionally use around me to encourage me to behave in a certain way. This book is a classic.

    7 of 7 people found this review helpful
  • Mikko SF
    San Francisco, CA
    26/04/17
    Overall
    Performance
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    "Finally got through this classic"

    I finally opened an Audible account and first picked a book that I've had on shelf for years and even started once or twice. I remembered the written version being a little dry and repetitious. The first issue was fixed by the engaging delivery; the second issue, in an audiobook, turned out to be a virtue. A very good experience. However, in a book laden with social science references, checking the sources in an audiobook is difficult. Knowing the replication problems of psychology and social sciences, going into details of the research would be necessary to fully trust the examples. Or, you need to place total trust in the author, while keeping in mind that even Nobel laureates have been overconfident in their experiment design. But I digress. A great book, good listen. "Click, whirr".

    5 of 5 people found this review helpful
  • Tobi
    03/11/16
    Overall
    Performance
    Story
    "Great content, slow in the middle, redeems itself quickly"

    This book has great content and is well formed in its ideas and overall message. At times in the middle of the book I found the stories a bit lengthy causing me to lose focus on the message but if you can push past this the second half of the book is just as good if not better as the first.

    9 of 10 people found this review helpful
  • Tim morgan
    18/10/16
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    Performance
    Story
    "Awesome book!"

    This is a great book if you want to learn more about yourself as well as other people. This book explains a lot about the preloaded programming we humans are born with and how it can be exploited by compliance professionals .

    8 of 9 people found this review helpful
  • James Bong
    16/04/17
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    Performance
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    "Better to purchase the actual book"

    This is a fascinating book about influence. The contents are brilliant but I would highly suggest those who are interested to get the actual book instead of the audiobook version. I found myself having to listen to a few sections repetitively in order to grasp and understand the point. It's easier to do that from a book than through audible.

    3 of 3 people found this review helpful
  • isaiah
    09/01/17
    Overall
    Performance
    Story
    "the narrator was dull to me but great content."

    I found some nuggets of information here. For me this was the second worst narration in an audiobook.

    3 of 3 people found this review helpful
  • A User
    13/04/17
    Overall
    Performance
    Story
    "Knowledgeable but hard to follow"

    Nartation is very hard to follow. Contains good examples and techniques but content is also quite academic. I didn't find it practical. Chapters are unnecessarily long.

    2 of 2 people found this review helpful
  • Maarten
    28/04/17
    Overall
    Performance
    Story
    "Disappointing. Didn't really learn something new."

    Takes a very long time before the author comes to the point. Did not learn something new to apply in my life or business. Its also the most being book I listened to. Struggled hard to keep listening without losing attention or falling asleep

    1 of 1 people found this review helpful

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